Marketing Corner

Episode 109: When Brands Collide: Marketing Through M&A


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When Brands Collide: Marketing Through M&A.

What happens to your brand when your company gets acquired - or you're the one doing the acquiring?

(Hint: It’s more than just slapping logos together and calling it a day.)

In this episode, Jen and Casper tackle the real branding and marketing chaos that comes when two brands collide during M&A, including:

  • Merge, separate, or blend brands? What actually works?
  • Real-world M&A wins and where others went sideways - IT WAS CALLED HIPSTAMATIC! (IYKYK)
  • Aligning teams and processes without creating chaos
  • Why culture clashes derail even the best deals
  • What startup marketers can steal from enterprise integrations.


If M&A is in your future, here's your marketing playbook.

...more
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Marketing CornerBy Jen Montague and Casper Rouchmann


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