Social media is prevalent in youth football. Parents are starting accounts for their children at younger and younger ages, but what are the impacts of this?  Does it put pressure on the child? Does it make the child focus on the wrong parts of the game?  Is there money to be made from your child generating thousands of followers?  We speak to Shane O'Brien, a social media expert who has worked with the likes of Ronaldo, Sterling, Ibrahimovic and many more of the top players in the world.