What We Cover In This Episode:

• What business identity is really all about [4:11]
• The role that understanding your product and how it relates to your demographic will play in solidifying your business identity [8:59]
• Why determining what you don't want your business to be is so important in this process [10:07]
• Tips for getting clear about how you want your business to make people feel [11:47]
• The ways that a brand identity may evolve over time, and the best ways to adapt to the evolution [14:21]

Quotes:

"Your business should almost embody a human, or a person. We want people to feel a certain way and have experiences in a certain way, almost as if they're interacting with this beautiful human but also this whole community entity." [Cherise, 5:13]

"Be clear about what you want your business to be, and I think this is so important because many people get drawn into the identity of other businesses." [Cherise, 10:06]

"Be very clear about who you don't want to be, and then really identify who you want to be without trying to be something that doesn't really align with either who you are as an individual, or who you want your business to be." [Cherise, 11:34]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q