What We Cover In This Episode:

• The first "step" you must optimize before a client even steps through the doors of your studio [4:48]

• What you can do to eliminate friction in the decision-making process by using proper, descriptive class names and difficulty levels [5:33]

• The deliberate actions and communication strategies that keep new clients engaged long enough to solidify fitness habits [10:11]

• How to begin creating certainty and a clear starting point for your clients [12:15]

• Why it's important to understand that your welcome email is not a suggestion, it's a directive [13:03]

• The key reasons that your pricing menu and class schedule should be "boring" [16:17]

• A reminder that clients need tangible evidence of their consistency and progress to feel like a true part of your community [18:33]

Quotes:

"Studios are not losing members because their classes are bad, they are losing members before they even get to that point because they are unintentionally making it harder for the client to know what the next step is." [Nick, 0:47]

"There's so many dynamics that go into an intro offer that your title needs to do the heavy lifting so they do click in, read more, and understand exactly who that membership is for." [Nick, 9:57]

"We want to create certainty throughout this process, so if your intro offer has multiple paths, the clients will choose none." [Nick, 12:28]

LINKS:

Got a Question? Book a Call with the fitDEGREE Team!

Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

https://www.tiktok.com/@megan_fitdegree

Hey fitFam! Today, we're bringing you a short and straightforward update about the next few weeks for the podcast.

We know this time of year gets chaotic. Studios are packed, schedules shift, families take priority, and honestly, everyone's just trying to get through the holidays in one piece. So we're making a small adjustment on our end to support that.

fitSpot Guru will be taking a brief holiday break on December 11th, 18th, and 25th, and there will be no new episodes those weeks.

We'll pick things right back up on January 1st, and we're coming back with a new format that we're pretty excited about., so press play now to hear what's changing and how you can be part of it!

LINKS:

Got a Question? Book a Call with the fitDEGREE Team!

Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

https://www.tiktok.com/@megan_fitdegree

What We Cover In This Episode:

• Where you can find sources for high-quality, trustworthy, and low-cost business education [6:20]

• How to use self-coaching methods for better self-assessment and self-correction [6:55]

• What you can do to cultivate an essential mindset of curiosity, experimentation, and resourcefulness for growth [7:36]

• Tips for strategically building your self-education stack through focused content curation, not just consumption [8:43]

• Ways to leverage industry organizations and local chambers that provide accessible training and teaching [11:00]

• The power finding or establishing a peer accountability group for consistent, mutual entrepreneurial support [13:52]

• How to master the skill of asking more specific questions to unlock better, relevant free resources [15:26]

• The way to implement a dedicated weekly learning routine to ensure consistent self-improvement [16:37]

• Insights on creating your own studio owner toolkit with templates to eliminate the need for costly external resources [18:51]

• Why it's a good idea to curate a short, focused list of go-to free education sources like podcasts and books for maximum impact [20:22]

• What it looks like to set up and utilize an AI support system to generate content, outlines, and role-play difficult scenarios [22:22]

Quotes:

"If you show up every day with curiosity and truly caring about getting better, over time, three months will go by, 6 months will go by, all of a sudden, a couple years go by and you just kind of laugh at where you were, just because you showed up every day" [Nick, 2:21]

"Really audio your calendar and look at your week…how many hours are you teaching? How many hours are you doing admin work? How many hours are you developing instructors? How many hours are you putting towards marketing? Just kind of break down that week of where your hours are going. How do you make sure you dedicate one to three hours to just trying to get better?" [Nick, 17:02]

"If you're willing to dig in, experiment and keep learning, you can build the same systems and strategies that a consultant would walk you through, at a fraction of the cost." [Nick, 27:30]

LINKS:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

The E-Myth Revisited: A Guide to Starting a Business in a Productive and Successful Way by Michael E. Gerber

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

The Gym Owners Podcast (Apple Podcasts & Spotify)

Marketing Made Simple Podcast (Apple Podcasts & Spotify)

Got a Question? Book a Call with the fitDEGREE Team!

Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

https://www.tiktok.com/@megan_fitdegree

What We Cover In This Episode:

• How research confirms that offering experiences for free often creates lower perceived long-term value for your clients [4:20]

• Why perceived value drives conversion far more effectively than merely lowering the actual price of your service or product [6:15]

• The "Discount Dilemma" and the need to be cautious when using deep discounts [8:28]

• The key reasons that effective introductory offers should be treated as a strategic client on-boarding system designed to build habits [10:00]

• A reminder that scarcity and urgency still matter and can significantly boost conversion rates [12:04]

• How to boost client lifetime value by adding automations and strategic outreach points [18:08]

• Why successful businesses learn to re-price their services based on the value delivered, not affordability [19:31]

• Strategies for implementing a system to celebrate loyalty moments and milestones and the benefits of doing this [19:53]

• How the way to overcome the fear of increasing prices is by using compelling data to reframe the value proposition [21:12]

Quotes:

"They are finding that studios who run continuous trials often see retention drop by 25 to 35% after the first month because clients never built a habit to begin with." [Nick, 4:47]

"There is something about unlimited. It doesn't create any urgency, it doesn't force you to put anything on the calendar." [Nick, 5:48]

"You are basically saying that your intro offer is a taste of the lifestyle. It is a taste of what you're going to get at the studio. Make your intro offer around what you expect their membership to be. [Nick, 10:52]

LINKS:

Features, Benefits, and Impact (Psychology Today)

HBS Online's summary of Value-Based Strategy: A Beginner's Guide to Value-Based Strategy

Discover the top performing intro offer types for your business (Mindbody)

Got a Question? Book a Call with the fitDEGREE Team!

Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

https://www.tiktok.com/@megan_fitdegree

What We Cover In This Episode:

• Why knowing the financial baseline, and "break-even point" when evaluating class profitability and fixed costs is crucial for studio owners [5:08]

• How to approach evaluating attendance trends and what to track [6:09]

• The way that balancing instructor versus owner-led classes will indicate financial risk [7:24]

• A reminder to always consider the ripple effect of cancellations and the full impact doing this can have [7:59]

• How to communicate class changes proactively by presenting them as a strategy to better serve members [9:09]

• What you can do to leverage fitDEGREE tools to track class popularity [16:54]

• Strategies for boosting low attendance numbers before cutting the class [17:13]

• The advantages in considering a pop-up or special series instead of a weekly slot [17:27]

• How to maintain instructor and member trust by communicating changes well in advance [17:41]

Quotes:

"What makes average business owners to good business owners, to maybe even great business owners, is making decisions with data and your gut and not waiting too long to make the decision." [Nick, 3:32]

"Cancelling a low attendance class can free resources for a higher demand timeslot, but frequent cancellations can train clients not to trust your schedule…I understand this idea of freeing up resources, but at the end of the day, it might not." [Nick 8:02]

"Your schedule should serve both the business and the community, and the smartest studios are making data-driven decisions, not knee-jerk reactions." [Nick, 20:53]

LINKS:

Got a Question? Book a Call with the fitDEGREE Team!

Learn More About All of Our Partners & Get Exclusive Offers

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

https://www.tiktok.com/@megan_fitdegree

What We Cover In This Episode:

• Why it's so important that business leaders and owners learn to recognize the subtle signs of decision fatigue now, before it's too late [5:04]

• How to audit your decision load by identifying and offloading low-impact, repetitive choices [6:27]

• The magic that happens once you implement default settings for your life and business [7:45]

• Tips and strategies for designing a system that protects creative energy [10:05]

• The way to begin mastering the critical business strategy of finding your 'good enough' point [11:22]

• What the "Two-Minute Decision Rule" is and what it looks like in practice [14:15]

• How to win your morning by creating a decision-free morning schedule [14:52]

• Why using a parking lot task list will help you maintain focus and overcome decision fatigue [15:47]

• An efficiency hack that will significantly reduce time and mental friction if you use it [18:28]

• Why in order to truly scale and delegate, you'll need to systemize the repeatables in your business [20:36]

Quotes:

"Saying 'no' is often a smarter business move than saying 'yes.' You as an owner should be the King or Queen of saying no." [Nick, 2:33]

"You are going to exhaust yourself if you are chasing perfection in every single bucket of the business. Make peace with 'good enough' and then keep it moving." [Nick, 12:39]

"Decision fatigue is not a sign that you are failing, it is proof that you are doing too much mentally. The goal isn't to stop making decisions, it is to build systems to protect your brain power for what actually matters." [Nick, 22:16]

LINKS:

Got a Question? Book a Call with the fitDEGREE Team!

Due App

Learn More About All of Our Partners & Get Exclusive Offers

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

https://www.tiktok.com/@megan_fitdegree

What We Cover In This Episode:

• Why Spot Booking is now free for all studios and how it can be used for safety, accessibility, and improving the client experience [3:27]

• The way to offer a premium experience to your top-tier clients by using Spot Booking early access for priority class registration [10:55]

• A new functionality that helps studio owners save on credit card processing fees [12:52]

• How to restrict classes based on experience level (using tag-based restrictions [24:11]

Quotes:

"Any report that is technically a client facing list, so your sales report, client report, memberships, anything with clients listed in a column can be filtered by tags." [Megan, 23:07]

"We think announcements are one of the most under leveraged features in fitDEGREE. Remember, you can always do tag-based discounts on member-only announcements, intro offer, client announcements and things like that." [Nick, 23:46]

"I really think it expands the business for every type of modality that you just don't want clients to outgrow the studio, and this is an easy way to keep them engaged." [26:12]

LINKS:

Got a Question? Book a Call with the fitDEGREE Team!

Payabli

Learn More About All of Our Partners & Get Exclusive Offers

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

https://www.tiktok.com/@megan_fitdegree

What We Cover In This Episode:

• Tips for maximizing the end of the year by strategically treating December like an "off-season" [5:15]

• How to create maximum impact with minimal effort during this time [5:45]

• Why it's essential view your business as a marathon, and reset expectations before the January rush hits [6:20]

• What you can do to visually revitalize your space and the reasons this is such an important process [9:46]

• How to retain staff and optimize performance as you approach a brand-new year [10:19]

• Why you must test your funnels and ensure the client experience feels intentional [12:03]

• Key strategies to use for re-energizing your client base in 2026 [13:19]

Quotes:

"Most businesses are seasonal. You can either have complete panic that the studio is slow and you're freaking out or you can embrace the slow down and say, 'How am I going to use this time to the best of my abilities?'" [Nick, 2:57]

"Treat December like an off-season, where you can take a step back and look at the big picture. See what is working, what is not working, what feels wrong and what your space says about your brand energy." [Nick, 5:22]

"Align your team before the chaos of January hits…it really is important to make sure the team is feeling refreshed instead of worrying about what didn't happen in 2025 at this point." [Nick, 6:22]

LINKS:

Learn More About All of Our Partners & Get Exclusive Offers

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree-support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

https://www.tiktok.com/@megan_fitdegree

What We Cover In This Episode:

• The key indicators that signal your business is ready for a manager, moving you from being the bottleneck to stepping back and focusing on growth [3:36]

• Some of the red flags that will indicate it is not the right time for you to hire a manager [10:36]

• Actionable advice on finding the right leader who will multiply your impact, not just manage your current chaos [14:16]

• The way that listing specific daily, weekly, and monthly responsibilities prevents confusion and ensures you hire a manager who manages, not a co-owner who creates [16:10]

• How to approach using a 90-day trial phase for the new hire [18:58]

• What you can do to empower your manager and track their effectiveness [19:58]

• Mastering the "Slim Team Model" and the essential tactics for success when your studio is owner-operated [20:34]

Quotes:

"If you bring someone on, and they don't have a playbook, you are not bringing on a manager you are bringing on a co-owner." [Nick, 11:17]

"Give your instructors a career. Give your manager a career. The more invested they can be in your business, the better work they are going to do. If they're managing four jobs and you're just one of them, it's going to feel like it's their fourth job." [Nick, 13:04]

"Some people are phenomenal followers/assistants, and the second you put them into a management position or role they will crumble, because it is not who they are, it's not how they operate, it's not where they thrive." [Megan, 14:58]

LINKS:

What Sets Top-Performing Fitness Studios Apart? BFS Network Has the Data

NetGym

Learn More About All of Our Partners (Including LoopSpark & LenzVU) & Get Exclusive Offers

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree-support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

https://www.tiktok.com/@megan_fitdegree

What We Cover In This Episode:

• How to assess your financials by analyzing what percentage of your monthly revenue is dedicated to payroll [3:16]

• What clients really value and prefer in the studio in terms of staffing [4:07]

• What happens when you define your ideal allocation for teaching, managing staff, and business growth [6:08]

• How to approach growth and what you need to be evaluation and questioning as an owner [14:36]

• The main reasons why owners prefer small core staff over a larger one and the things to watch out for with this sort of model [17:32]

• Why owners choose larger staffs and the risks that accompany this type of set up in the studio [19:05]

Quotes:

"If you do not have a path for people to grow forward, then whenever teaching becomes a burden or a studio is willing to pay more, they are probably just going to dip out." [Nick, 6:38]

"[With[ the smaller staff you're going to want those W-2s. If you have them as independent contractors but you only have four or five instructors, that sounds scary as hell to me." [Megan, 8:24]

"You can have the same studio, the same mission, vision, values, same class formats, everything, if you are in a different part of town, it is just going to be different people, it's going to be a different culture." [Nick, 17:05]

LINKS:

Learn More About All of Our Partners (including LoopSpark, LenzVU & Perkville) & Get Exclusive Offers

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree-support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

https://www.tiktok.com/@megan_fitdegree