By fitDEGREE
5
1919 ratings
The podcast currently has 268 episodes available.
What We Cover In This Episode:
A look at how Merchynt automated Google My Business [2:28]
Some of the most effective marketing tools that are available to you right now [4:25]
What to be aware of with sponsored Google listings [8:05]
The specific components that make up a Google Business Profile [8:45]
What “automating your Google Business Profile” means [12:40]
Meet Paige and learn how this powerful tool can combine automation platforms capabilities [17:12]
Best practices for local business website SEO [22:14]
Quotes:
“Website SEO is pretty irrelevant now for a local business, so that leaves the Google Business Profile, which is where 85 percent of people are going to click on that local search.” [Justin, 6:01]
“There is no better way to get a highly motivated buyer in your door than showing up on the top three of Google maps.” [6:33]
“Being Google-friendly is the most important [thing for SEO]. Landing pages are just as good as a 12-page website, and we have seen profiles rank on Google maps that don't even have a website. [25:50]
LINKS:
Merchynt’s Website, Blog & Meet Paige!
Stand Out on Google with a Free Profile
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
How to choose a challenge theme that aligns with your members' goals and sparks interest [2:53]
The power of fostering community and accountability to motivate participants and increase success rates [3:56]
Some of the ways in which offering meaningful rewards can boost engagement and amplify the impact of your challenges [5:00]
How to build anticipation and excitement for your next challenge through strategic promotion [8:10]
Tips for creating a simple yet effective tracking system to help participants stay on track [9:11]
The importance of recognizing and celebrating both small wins and significant achievements [10:09]
Quotes:
“It is easy to get excited for the challenge to get started. It is easy for the challenge to be exciting for a week or two, but if you make it a month, you better make sure you're pounding through the finish line so it’s not to be forgotten or like it's an obligation towards the end.” [Nick, 4:46]
“First of all, it’s [about the] promotion, because you want to get people excited for it. You want to get people excited to join it, excited to be a part of it and excited to win the prize. Promote your challenge early and often using social media, newsletters, fitDEGREE announcements and never discount in studio signage.” [Nick, 8:11]
“Competition is a good thing. You know, it is one of those words where it can get to be a nasty thing but if you have the right culture and you have the right community it just keeps people accountable.” [Nick, 9:46]
LINKS:
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
Common hurdles faced by gym owners when first examining a lease agreement [2:51]
A breakdown of the most crucial sections within a lease contract[6:06]
Understanding ADA compliance and its specific implications for boutique fitness businesses [9:50]
The potential financial consequences of not involving legal professionals from the outset of the lease process [13:27]
Strategies for mitigating noise issues and safeguarding your business when signing a lease [16:56]
Key factors to consider when assessing parking needs for your gym [22:36]
Identifying and addressing potential permit or code violations outlined in a lease agreement [25:07]
Tips for navigating early lease termination if necessary [28:27]
Understanding personal guarantees and their implications for business owners [31:33]
How the FTC's new rule will affect gym owners and their membership agreements [34:08]
Quotes:
“Almost everybody who calls now and says they have a problem with their lease, it is evident they didn't have anybody helping them.” [Matt, 5:42]
“It’s too late once there is a problem. We have to try to prevent problems from ever popping up and prepare ourselves so that we have a fighting chance if there is a problem.” [Matt, 16:21]
“You are a unique snowflake in the sense of being a gym owner because it is different requirements than any other common business that is going to go in this space.” [19:29]
LINKS:
Matt’s Website & Email
Contact by Phone: 1-412-443-1396
The Americans with Disabilities Act (ADA)
FTC Passes ‘Click-to-Cancel’ Rule for Gyms; HFA Points to Key Concessions
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
What to understand about the “Winning Zone” and focusing on where you are better than your larger competitors [3:02]
How you can leverage your unique value proposition to compete with larger brands [4:09]
A reminder how your community is your superpower [6:14]
Tips for using technology for convenience - and to your advantage [8:47]
The ways in which collaborating locally with similar businesses can help you succeed BIG [11:26]
What happens when you put an emphasis on each client interaction you have within your business [12:14]
How caring about your clients’ goals will allow you to retain members and enhance the overall experience for everyone [12:36]
How to approach creating “chaos” with guerilla marketing in order to drive publicity for your business [13:26]
Quotes:
“What are your winning zones? Stick to those winning zones. For fitDEGREE, we’re a small business that helps small businesses. If you don’t want to work with a small business, we’re probably not a good fit for you. You’re just acting like a consultant [who shows] this is why they would like around here.” [Nick, 3:49]
“Basically think about where your clients are going to be in other spots, and maybe when you’re a member there you’ll get 10 percent off or maybe you’ll be able to put up some QR codes in those businesses so you get some free marketing out of them, and just figure out how to help each other.” [Nick, 11:41]
“This is the sweat equity where you don't have the marketing budget to constantly be hitting their faces. You don't have the brand recognition of the national enterprise, so you are going to have to put in the sweat equity to get to know each and every one of your members.” [13:01]
LINKS:
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
Effective keyword strategies for identifying what potential clients are searching for in their first fitness class[2:01]
How SEO’s “sweat equity” can help you drive traffic without paying for costly leads [4:15]
The best free resources for tracking trending search terms and optimizing your content [7:01]
The first steps to take for improving your website's on-site SEO [9:39]
Best practices for strengthening your local SEO and ensuring your studio is easily found in local searches [14:07]
How to leverage Chat GPT to boost your studio’s SEO [16:28]
Tips for optimizing your studio’s website for mobile users to improve rankings and user experience [16:46]
What to be aware of with internal links and how they can enhance your on-site SEO [17:30]
Why producing consistent, fresh content is crucial for staying in Google’s good graces [18:21]
How to leverage customer reviews you’ve received to improve your SEO right now [20:21]
LINKS:
Google Keyword Planner
Ubersuggest
ChatGPT
Social Share Preview
Yelp
Better Business Bureau
Squarespace
GoDaddy
Apple Business Connect
Episodes 189, 191, 193 & 195 with Connie of Pixality Design
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
How clearly defining roles and responsibilities for every position is crucial for a studio’s success [7:50]
Why hiring for a cultural fit is key [9:29]
Consistent, transparent communication will set you on the path to mastering employee management every time [11:04]
The damaging impact that micromanagement has on your employees and culture in the studio [16:54]
The magic that happens when you invest in the development of your people, regardless of their position [18:34]
Final thoughts on recognizing and rewarding the efforts of your team [19:24]
Quotes:
“Hiring just isn't about skills, it is about bringing people in who align with your studio’s values. Focus on finding candidates that contribute to your community and culture.” [9:32]
“Micromanagement is the worst. Nobody ever said, ‘I really enjoy my manager micromanaging me, it makes me feel like I am on top of my game’. So, you do not want to be breathing down their throat, and this all comes down to that first 60 to 90 day onboarding.” [16:55]
“If you have a studio manager, invest in them actually managing their people. If you have your instructors, help them out with new certifications coming up. Supporting their professional growth is going to keep employees motivated and prepared to contribute more. It feels like you care about them.” [Nick, 18:57]
LINKS:
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
How exceptional services involves creating a welcoming environment for everyone who walks through your doors [1:30]
The critical role that consistency plays in having a positive experience [2:20]
What active listening will allow you to give your members [3:10]
Some of the ways in which delivering an exceptional experience will help the studio convert and retain members [7:01]
A reminder that first impressions really do matter [8:15]
A look at personalization and the process of discovering your client’s goal [9:55]
How to be proactive and anticipating your clients’ needs before they even ask [14:07]
Utilizing ChatGPT in the process of improving the service you deliver [15:58]
Tips for creating opportunities for members to make connections outside of the classroom [17:27]
Thoughts on soliciting feedback and adding value in this process [32:02]
Quotes: “We’re not saying these things are easy, but it’s pretty simple. Someone comes through the door, you have the same process every single time, and you’re tweaking that process to make it better and better.” [Nick, 2:46]
“If it didn’t correlate to added revenue to the studio, I would say move onto something more important, but delivering an exceptional experience is going to lead to more conversions off of your intro offers and retain those members long-term.” [Nick, 7:19]
“This idea that the instructor gets to do what they feel like? No, they’re representing your brand and there should be a consistent process every time.” [Nick,
“Your instructor should be delivering a very similar experience before and after class and making sure that the things that happen in class are on Brand whether they have their nuances or tweaks that people love about them, that is great, there are a few key moments in the class to be really their authentic selves.” [13:01]
LINKS:
The Sales Arms
The Fitness Prescription
Michael Jay
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
“Nick’s Nuggets” and the big reasons why it’s so important to be taking breaks [0:59]
Actionable tactics you can use to ensure taking your next break is a smooth operation for your clients as well as for you [6:57]
The benefits of taking a “one step backwards, two step forwards” type of approach with taking breaks [9:59]
A sneak peek at next week’s topic and how you can get more insights from us [12:31]
Quotes:
“If you take breaks, you’re preventing that quitting and you’re avoiding that burnout on yourself, because the goal is to be in some kind of flow state where you feel optimized, you feel creative and you feel energized.” [Nick, 1:21]
“Try to get a calendar out there. Something we did for fitDEGREE, because we decided to take off federal holidays this year, is that in the beginning of the year we announced we’re taking off federal holidays.” [Nick, 7:28]
“There are plenty of reasons to take breaks from the studio business of classes, just to make sure you’re taking some kind of one step backwards, two steps forward approach.” [Nick, 9:59]
LINKS:
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
How we’re feeling right now and why it’s been a bit of a “love/hate relationship” with the podcast [0:56]
The ways in which fitSpot Guru is going to get a little TLC while we go on a bit of a hiatus [1:38]
The potential for a second podcast, what you can expect and how it’ll be different [2:39]
What won’t be changing with what we do [5:38]
How you can stay up to date with all of our plans and provide your feedback in this process [6:33]
Quotes:
“At least the podcast aspect of our weekly load shouldn’t feel like work. It should be fun, the energy should come through, and it’s just been feeling like a slug lately.” [Nick, 1:09]
“We’re looking to not only give you education, facts, work and tasks to do, but then also break it up with a little bit of fun.” [Megan, 4:21]
“We’re just trying to keep it light and keep podcasting fun, because [when you’re] having conversations every week and if they’re not engaging, you don’t hang out with someone anymore if it’s not fun.” [Nick, 5:24]
LINKS:
Barstool Sports
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
An update on the total value of the wellness market right now and the shift that’s happening towards holistic health [1:02]
The importance of having a crisis plan in place and the types of the scenarios you should be prepared for [4:08]
How to properly prepare for a crisis, based on the “scale of fires” [10:30]
A few key considerations when building plans for the financial type of a crisis [18:02]
What to be aware of when recovering from a crisis and the way in which proper documentation of incidents will aid in this process [23:19]
Quotes:
“What happens if someone gets a cut? What happens if you need to call the police, or the fire [department]? What are your protocols? I think it’s important because in crazy scenarios, people panic unless they have a plan.” [Megan, 5:35]
“Insurance is something you should be doing in general, but it’s the things that are out of your control that you want to move into your control as much as possible.” [Megan, 7:27]
“All of these things, you want to make sure you’re doing to the letter. You have to react perfectly, because you have a lot of liability in this type of business and you need to be very safe.” [Megan, 21:32]
LINKS:
Headspace, Calm, Insight Timer
Pliability
Do! App (Apple Store & Google Play)
Don’t Break the Chain App (Apple Store & Google Play)
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
The podcast currently has 268 episodes available.
86,325 Listeners
111,425 Listeners
3,052 Listeners
43 Listeners
5 Listeners