By fitDEGREE
5
1919 ratings
The podcast currently has 262 episodes available.
What We Cover In This Episode:
How exceptional services involves creating a welcoming environment for everyone who walks through your doors [1:30]
The critical role that consistency plays in having a positive experience [2:20]
What active listening will allow you to give your members [3:10]
Some of the ways in which delivering an exceptional experience will help the studio convert and retain members [7:01]
A reminder that first impressions really do matter [8:15]
A look at personalization and the process of discovering your client’s goal [9:55]
How to be proactive and anticipating your clients’ needs before they even ask [14:07]
Utilizing ChatGPT in the process of improving the service you deliver [15:58]
Tips for creating opportunities for members to make connections outside of the classroom [17:27]
Thoughts on soliciting feedback and adding value in this process [32:02]
Quotes: “We’re not saying these things are easy, but it’s pretty simple. Someone comes through the door, you have the same process every single time, and you’re tweaking that process to make it better and better.” [Nick, 2:46]
“If it didn’t correlate to added revenue to the studio, I would say move onto something more important, but delivering an exceptional experience is going to lead to more conversions off of your intro offers and retain those members long-term.” [Nick, 7:19]
“This idea that the instructor gets to do what they feel like? No, they’re representing your brand and there should be a consistent process every time.” [Nick,
“Your instructor should be delivering a very similar experience before and after class and making sure that the things that happen in class are on Brand whether they have their nuances or tweaks that people love about them, that is great, there are a few key moments in the class to be really their authentic selves.” [13:01]
LINKS:
The Sales Arms
The Fitness Prescription
Michael Jay
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
“Nick’s Nuggets” and the big reasons why it’s so important to be taking breaks [0:59]
Actionable tactics you can use to ensure taking your next break is a smooth operation for your clients as well as for you [6:57]
The benefits of taking a “one step backwards, two step forwards” type of approach with taking breaks [9:59]
A sneak peek at next week’s topic and how you can get more insights from us [12:31]
Quotes:
“If you take breaks, you’re preventing that quitting and you’re avoiding that burnout on yourself, because the goal is to be in some kind of flow state where you feel optimized, you feel creative and you feel energized.” [Nick, 1:21]
“Try to get a calendar out there. Something we did for fitDEGREE, because we decided to take off federal holidays this year, is that in the beginning of the year we announced we’re taking off federal holidays.” [Nick, 7:28]
“There are plenty of reasons to take breaks from the studio business of classes, just to make sure you’re taking some kind of one step backwards, two steps forward approach.” [Nick, 9:59]
LINKS:
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
How we’re feeling right now and why it’s been a bit of a “love/hate relationship” with the podcast [0:56]
The ways in which fitSpot Guru is going to get a little TLC while we go on a bit of a hiatus [1:38]
The potential for a second podcast, what you can expect and how it’ll be different [2:39]
What won’t be changing with what we do [5:38]
How you can stay up to date with all of our plans and provide your feedback in this process [6:33]
Quotes:
“At least the podcast aspect of our weekly load shouldn’t feel like work. It should be fun, the energy should come through, and it’s just been feeling like a slug lately.” [Nick, 1:09]
“We’re looking to not only give you education, facts, work and tasks to do, but then also break it up with a little bit of fun.” [Megan, 4:21]
“We’re just trying to keep it light and keep podcasting fun, because [when you’re] having conversations every week and if they’re not engaging, you don’t hang out with someone anymore if it’s not fun.” [Nick, 5:24]
LINKS:
Barstool Sports
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
An update on the total value of the wellness market right now and the shift that’s happening towards holistic health [1:02]
The importance of having a crisis plan in place and the types of the scenarios you should be prepared for [4:08]
How to properly prepare for a crisis, based on the “scale of fires” [10:30]
A few key considerations when building plans for the financial type of a crisis [18:02]
What to be aware of when recovering from a crisis and the way in which proper documentation of incidents will aid in this process [23:19]
Quotes:
“What happens if someone gets a cut? What happens if you need to call the police, or the fire [department]? What are your protocols? I think it’s important because in crazy scenarios, people panic unless they have a plan.” [Megan, 5:35]
“Insurance is something you should be doing in general, but it’s the things that are out of your control that you want to move into your control as much as possible.” [Megan, 7:27]
“All of these things, you want to make sure you’re doing to the letter. You have to react perfectly, because you have a lot of liability in this type of business and you need to be very safe.” [Megan, 21:32]
LINKS:
Headspace, Calm, Insight Timer
Pliability
Do! App (Apple Store & Google Play)
Don’t Break the Chain App (Apple Store & Google Play)
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
The ways that people are searching for a financial wellness on an individual level [0:51]
What to consider about cash flow management and it’s role in a business’s success [3:57]
Where to start with budgeting operational costs and streamlining your financial model [8:18]
How to approach funding an expansion [14:57]
Our advice for steering clear of making emotional decisions [18:53]
Some ways people can optimize cost, without compromising quality [21:02]
A look at Nick’s journey to becoming a business owner [29:08]
Our weekly “Fit Favorites” and what is in YOUR gym bag? [32:41]
Quotes:
“The only way the business goes out of business is if you run out of money, so be obsessed with your cash flow management. Whether you are good at it or not, whether you like it or not, it’s the most critical thing to your business.” [Nick, 5:16]
“Whether you’re just learning, getting started, starting to track a model or forming a budget, you always need to keep profitability in mind because at the end of the day, it's a business and you’re trying to make money.” [Megan, 21:05]
“Do not let additional revenue from one service or product fund a different product or service without the controlled research and development phase.” [Nick, 23:43]
LINKS:
Workhuman
QuickBooks
Xero
Wave
FreshBooks
Float
Zoho
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
How to approach defining your unique selling proposition [4:46]
What to understand about connecting with your target audience [9:00]
Steps to take to build a strong visual and verbal brand identity [13:09]
How to leverage social media and digital marketing to its full potential [18:47]
What you can do to start creating memorable member experiences [24:51]
What the process of measuring and adjusting looks like when building your brand [29:02]
Our “Fit Favorites” and an innovative way to make sure you’re drinking enough [30:58]
Quotes:
“Stick out in a way, and remember that it’s all just fitness to them, So, what’s different past that layer of fitness?” [Nick, 7:36]
“When it comes to social media, I think a really important point was building your community, but also engaging with your members. I think if you’re going to have social media, you need to be active on social media, especially in the realm of fitness.” [Megan, 19:50]
“There are a lot of creative ways to engage your community. Make it really feel like the second or third home that people say you should make it.” [Nick, 28:45]
LINKS:
Athletictech News
Wellhub Epiphany
HidrateSpark
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
What to consider if you’re thinking of expanding beyond your current physical space [7:25]
A look at integrating retail products, and whether it is a smart move for you and your boutique fitness studio [12:20]
How you can use tech-driven service expansion to facilitate new services for your customers [17:29]
Some ways to use cross-promotions and partnerships in order to scale [22:32]
What a feasibility analysis is and why we recommend you do one as a studio owner wanting to scale [27:00]
Things to consider when making pricing adjustments in your studio [28:06]
Our brand new segment “Fit Favorites” and a cool new product for you to check out [29:32]
Quotes:
“If you were going to sell a product, your positioning, what you put next to each other and how it's presented is very important for your sales. There's a lot of psychology that goes into how you merchandise your space and lay it out.” [Megan, 15:01]
“There’s a lot of impact to be had with partnering with other local businesses or even online influencers to expand your reach in general, or maybe even the ability to cross-promote services or even create a new service together.” [Megan, 22:20]
“Just really decide what’s going to be in-house, and if it’s not going to be in-house, what is that partnership that you can really be valuable for? Maybe it’s just a discount, maybe it’s a combination of rewards, or maybe it’s also a spot where you can host community events to drive leads to your facility.” [Nick, 23:20]
LINKS:
Garmin Smart Watches & HRM Fit
Oura Rings
The EV Shop Smart Rings
Mojawa Unveils The HaptiFit Terra: A Complete Sport and Fitness Solution with Bone Conduction and AI Training (Fitt Insider)
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
Examples of ways you can optimize the very first visit by your clients [1:08]
What Seran says is the “low-hanging fruit” of building relationships [9:03]
Why is the first visit so crucial for retention [12:38]
Some of the things that can be done to make the first visit so memorable for the client [17:21]
How you can set the stage for optimizing retention by pairing a new client with a seasoned client [21:36]
Final tips and effective follow-up techniques to increase the retention rate at your studio [23:38]
Quotes:
“If you really want to have a solid business, you also have to have an experience that is designed for attention. If you give anyone any excuse to not come back, they are going to take it.” [Seran, 16:58]
“When they walk in the studio, they are looking for ‘is this person or is this place going to be the place that I keep coming back to?’” [21:13]
“You want to make sure that your pricing aligns with your customer journey, so whatever package you are selling folks on their first visit is already in alignment with a long-term commitment.” [24:50]
LINKS:
Get Seran’s Free Resource, 30 Reel Ideas! The Studio Owner's Guide To Mastering Reels
Her Website, Instagram & Podcast
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
News with Nick and the latest of group fitness builds and mental, emotional and physical well-being [0:36]
The importance that having an effective onboarding process will have on your customer’s experience [5:04]
Integration partners that can help you communicate with your clients - click their links below to learn more! [10:03]
Why you can’t afford to ghost your clients that are responding to your text marketing [12:15]
Impactful ways to encourage your membership renewals or purchases [15:27]
What to focus on if you are not making conversions [17:07]
How to start leverage the social features inside of fitDEGREE if you haven’t already been doing so [19:17]
An update on tag-based announcements [22:13]
Our final thoughts on gathering feedback [22:59]
Quotes: “They can like your class, they can like your studio, they can like the vibe, but if they don't meet a friend, they are just a ticking time bomb until they walk away.” [Nick, 1:31]
“So it has to make sense cost-wise. As much as I said it’s about community, they did come to you for a physical reason. The community is kind of like a surprise.” [Nick, 16:03]
“There might be some evolutions of the feed coming in the very near future, so the more we train them and get them used to the feed, seeing the feed, interacting with the feed, the feed might start working in your favor the more you start training them, preparing them and getting those interactions boosted in the here and now.” [Megan, 21:13]
LINKS:
Group Workouts Boost Physical, Mental, Emotional Well-Being (Fitt Insider)
Learn More About Our Partners Mentioned in this Episode & Get Exclusive Offers
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
Seran’s journey from Wall Street to the Pilates studio - and beyond [1:15]
How she curated her approach to coaching fitness studios [7:01]
Why Seran believes so strongly that success does not have to equal stress [8:36]
Some of the main reasons that effective marketing messaging crucial for fitness studios to master [13:50]
What the key elements are of strong marketing [16:01]
Seran’s advice for how to start differentiating yourself from others in your market [19:14]
A final reminder to use marketing strategies that resonate with your audience for best results [28:44]
Quotes:
“Having an effective marketing message helps you to really connect with your target audience but also to deeply connect and build relationships with your existing and current clients.” [Seran, 15:01]
“You want to make sure that you're not looking around you when you’re trying to craft your marketing message too much, and that is another mistake that I see people making, is that they’re pulling from other people.” [Seran, 20:41]
“What I want for you as a studio owner is I want your studio to stand out, which means I don't want you to look like everyone else in town. I want you to represent what it is that you do and what you uniquely do, and the way that you uniquely do it.” [Seran, 21:02]
LINKS:
Get Seran’s Free Resource, 30 Reel Ideas! The Studio Owner's Guide To Mastering Reels
Her Website, Instagram & Podcast
Seran's Podcast episodes that are relevant to today’s topic:
https://open.spotify.com/episode/3FScc2Ye7toSgPeQPeOuMn
https://open.spotify.com/episode/3hnCbNKyYebGDGLc4UadiX?si=7p3vr4R3SOuy9zRx3uKmTQ&nd=1&dlsi=a44c5f48905b4729
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
[email protected]
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
The podcast currently has 262 episodes available.