The Pilates industry is evolving rapidly — and studio owners who want to stay relevant need more than great classes to thrive. In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with CJ Zarb, founder of Pilates Journal and creator of the Pilates Journal Expo, to discuss the future of the Pilates industry and what boutique fitness studio owners need to understand to build sustainable growth over the next five years.

Together, they unpack the biggest shifts happening across the global Pilates business landscape — from changing consumer expectations and instructor shortages to leadership, community, collaboration, and innovation inside the boutique fitness industry. CJ shares her unique perspective from working closely with Pilates professionals around the world and explains why strong leadership, authentic connection, and adaptability are becoming essential for pilates studio owners who want to grow profitable, resilient businesses.

If you’re a Pilates, yoga, or barre studio owner feeling overwhelmed by constant industry changes, this conversation will leave you inspired, informed, and equipped with practical insights to help your studio stand out in a competitive market.

Got a question for Seran? Add it here 👉

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GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

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Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with boutique fitness business broker and exit planning expert Mitch McGinley to unpack a conversation many studio owners avoid — what are you actually building? While many Pilates and boutique fitness studio owners focus on revenue, class numbers, and client retention, few stop to consider the long-term value of the business itself.

 Seran and Mitch dive into what truly creates business value, how to build systems that make your studio sustainable, and why creating a business that can run without you matters whether you ever plan to sell or not. They explore boutique fitness business valuation, leadership, studio systems, exit strategy planning, and the emotional realities of transitioning away from a business you've poured your heart into. If you're a Pilates studio owner looking to create a profitable, scalable business while avoiding burnout, this episode is filled with practical insights to help you build something with lasting value.

In this episode you'll learn:

• What actually determines the value of your studio business
• Why many owners accidentally build themselves a job instead of an asset
• The systems every boutique fitness business should have in place
• How business valuations really work
• Common mistakes that reduce studio value
• Why owner dependency can hurt long-term growth
• What Mitch is seeing right now in the Pilates industry
• How to de-risk your business for the future

Connect with Mitch here: https://boutiquefitnessbroker.com/

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the biggest frustrations boutique fitness studio owners face: working harder than ever… but still not seeing consistent growth. 😩

From packed schedules and instructor burnout to inconsistent lead generation and operational overwhelm, Seran unpacks the hidden growth blockers keeping Pilates studio owners stuck in survival mode. She shares powerful insights into why hustle alone won’t scale a Pilates business — and what studio owners actually need to focus on to build a profitable, sustainable boutique fitness business.

If you’ve ever felt trapped teaching too many classes, drowning in admin, or wondering why your studio still feels stressful despite all your effort, this episode is a must-listen. You’ll walk away with practical mindset shifts and actionable strategies to help you streamline operations, improve retention, and create real business growth without sacrificing your life in the process.

This episode is perfect for Pilates, yoga, and barre studio owners who are ready to step into the CEO role and finally build a studio that supports both impact and freedom. ✨

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Sara Talbert—movement educator, studio owner, teacher trainer, and founder of B Pilates Boutique and Lume Movement—to unpack what it really takes to build a thriving Pilates business. 

Sara shares her journey from teaching $45 Pilates sessions to creating multiple revenue streams through a brick-and-mortar studio, digital platforms, education, and an app designed to expand access to movement. This conversation dives into the realities of entrepreneurship, overcoming perfectionism, balancing motherhood and business ownership, and creating a sustainable business model that supports both growth and lifestyle freedom. 

If you're a Pilates studio owner or boutique fitness business owner looking to scale without sacrificing yourself in the process, this episode is filled with practical wisdom and inspiration.

In this episode:

• How Sara transitioned from instructor to studio owner and entrepreneur
• Lessons learned from building a boutique fitness business over decades
• Why consistency matters more than perfection
• Building multiple revenue streams beyond in-person classes
• Managing motherhood while growing a business
• Creating passive income opportunities through digital platforms
• Overcoming imposter syndrome and self-doubt
• Why taking action before you're "ready" matters

Join Lume: https://lumemovement.gcph.tv/

Use LUME20 for discount of 20% off

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this episode of The Pilates Business Podcast, Seran Glanfield dives into one of the most overlooked growth strategies for boutique fitness studios: client retention. While many studio owners focus heavily on lead generation, marketing, and social media, the studios experiencing sustainable growth are often the ones creating exceptional client experiences that keep members coming back year after year.

Seran shares why retention matters so much in a Pilates studio or boutique fitness business, how loyal clients become your most powerful marketing tool, and the small but impactful ways studio owners can create a sense of belonging that clients can’t stop talking about. From building stronger relationships to designing a memorable studio experience, this episode is packed with actionable insights to help studio owners improve profitability, increase referrals, fill classes more consistently, and create long-term business stability.

If you’re feeling exhausted constantly chasing new leads and want to build a thriving, sustainable Pilates business with stronger community, better retention, and more predictable revenue — this episode is for you.

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

What does it actually take to build a strong Pilates instructor team in today’s rapidly growing industry? 🤔 

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Lolo from the National Pilates Certification Program to unpack the real conversation happening behind studio owner burnout, instructor shortages, and inconsistent client experiences.

Together, they dive into why so many Pilates studio owners feel stuck teaching every class themselves, what true instructor competency really looks like, and how stronger teaching standards can help boutique fitness businesses build sustainable growth. This episode explores the future of Pilates education, the importance of certification, and how studio owners can create thriving teams they trust — without sacrificing their work-life balance.

If you’ve ever struggled to find qualified instructors, worried about maintaining teaching quality, or felt overwhelmed trying to grow your Pilates business alone, this conversation is packed with insights you need to hear.

🎧 In this episode, you’ll learn:

• Why instructor development matters more than ever in the Pilates industry
• The biggest misconceptions around Pilates certification
• How poor instructor support contributes to studio owner burnout
• What studio owners should look for when hiring teachers
• How teaching standards impact client retention and studio growth
• Why sustainable businesses require sustainable teacher development

Learn more about the National Pilates Certification Program : www.natpcp.org

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Why do some Pilates studios consistently fill classes while others seem stuck in a cycle of promotions, discounts, and unpredictable revenue?

In this episode of The Pilates Business Podcast, host Seran Glanfield explores one of the biggest mistakes boutique fitness studio owners make when it comes to marketing: treating it as a reactive activity rather than a strategic system. 

Seran shares why random marketing creates random results, how inconsistent messaging impacts client trust, and what successful Pilates, barre, and yoga studio owners do differently to create sustainable growth. 

If you're tired of posting on social media, sending emails, and running promotions without seeing the bookings you want, this episode will help you build a more intentional marketing strategy that attracts ideal clients, fills classes, and creates predictable revenue for your boutique fitness business.

In This Episode You'll Learn:

• Why reactive marketing creates inconsistent revenue
• The hidden delay between marketing efforts and client bookings
• How random marketing leads to random results
• Why consistency always beats intensity
• The importance of brand clarity and messaging
• How to become the obvious choice in your community
• Why broad marketing messages often fail to attract ideal clients
• The difference between generating leads and building demand
• How to create predictable growth through intentional marketing systems
• The marketing shifts successful studio owners make to fill classes consistently

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Running a successful boutique fitness studio can look amazing from the outside… but behind the scenes? Many studio owners are overwhelmed, overworked, and still doing everything themselves. 

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the leadership shift every Pilates studio owner, yoga studio owner, and boutique fitness business owner must make to create sustainable growth.

 From micromanaging and burnout to building systems, empowering your team, and stepping into a true CEO role, Seran shares the mindset and leadership strategies that help studio owners grow without sacrificing their freedom. 

If your Pilates business feels dependent on you for everything, this episode will help you understand what real leadership actually looks like — and why letting go may be the key to scaling your studio successfully.

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with industry pioneer Todd Kuhn, founder of The Core Collab, to unpack what it really takes to build a profitable and sustainable pilates business. 

From running 40 classes a week in community halls to scaling a boutique fitness business into a 20-location franchise, Todd shares raw, behind-the-scenes insights into the evolution of the pilates studio model. 

Together, they explore the biggest mistakes studio owners make, why being a great instructor isn’t enough to grow a thriving pilates studio, and how systems, community, and smart leadership are the true drivers of long-term success. 

If you’re a boutique fitness business owner feeling overwhelmed, stuck, or stretched too thin—this episode is your roadmap to building a studio that grows without burning you out.

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Your Pilates classes are incredible… so why aren’t more clients booking? 🤔

In this powerful episode of The Pilates Business Podcast, host Seran Glanfield unpacks one of the biggest frustrations boutique fitness studio owners face: having amazing classes, highly trained instructors, and transformational client experiences… yet still struggling with inconsistent bookings and unpredictable growth.

Seran shares why great teaching alone isn’t enough to grow a profitable Pilates studio or boutique fitness business — and reveals the missing pieces that impact conversions, client acquisition, and sustainable studio growth. From unclear messaging and overwhelming pricing structures to ineffective marketing and customer journey gaps, this episode dives into the real reasons potential clients aren’t taking the next step.

If you’re a Pilates, barre, or yoga studio owner feeling exhausted trying to market your business while juggling teaching, operations, and leadership, this conversation will help you shift from “survival mode” into strategic CEO thinking. You’ll walk away with actionable insights on how to simplify your marketing, improve your client journey, and create a business model that supports both profit and freedom.

This episode is a must-listen for any studio owner wanting more consistent leads, stronger conversions, booked-out classes, and a sustainable boutique fitness business that thrives long-term. ✨

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition