On this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Rachel Lea, CEO and founder of Arketa, to explore the powerful shifts shaping the boutique fitness industry in 2025 and beyond. 

From the explosive growth of Pilates studios to the rising demand for personalized client experiences, Seran and Rachel break down what’s driving industry change — and how studio owners can adapt to thrive. 

Whether you’re struggling to keep up with client expectations, feeling overwhelmed by outdated systems, or wondering where to focus next, this conversation will give you clarity on the future of boutique fitness and the tools that will help you grow your Pilates business sustainably.

Got a question for Seran? Add it here 👉

💫 Go to www.arketa.com/seran to get 3 months free of Arketa’s Marketing Suite or a branded mobile app!!

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

On this episode of The Pilates Business Podcast, host Seran Glanfield dives into the systems and structures every boutique fitness business needs to run smoothly — even when you’re not there. 

If you feel like you are your Pilates studio (answering emails, fixing schedules, handling payroll, and putting out fires), this episode will show you why that approach is unsustainable and what you can do about it. 

Seran shares how building the right systems not only reduces chaos and burnout but also improves client retention, empowers your team, and sets your business up for real growth. This is the path to a Pilates studio that feels lighter, more sustainable, and much more profitable.

Got a question for Seran? Add it here 👉

💫 Go to www.arketa.com/seran to get 3 months free of Arketa’s Marketing Suite or a branded mobile app!!

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

💸 Is your pricing secretly driving clients away?

In this episode of The Pilates Business Podcast, Seran Glanfield reveals the hidden link between your pricing strategy and client retention — and why matching the studio down the street is keeping you stuck in hustle mode.

Discover how small shifts in your pricing model can:
 ✔️ Boost client loyalty
 ✔️ Increase lifetime value (LTV)
 ✔️ Stabilize your revenue
 ✔️ Help you grow your Pilates business sustainably

Whether you’re tired of chasing new clients or struggling with unpredictable income, this episode will change the way you think about pricing forever.

🎧 Tune in and learn how to make your pricing work for you — and finally build a boutique fitness business that’s profitable, sustainable, and built to last.

Got a question for Seran? Add it here 👉

💫 Go to www.arketa.com/seran to get 3 months free of Arketa’s Marketing Suite or a branded mobile app!!

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most pressing challenges for boutique fitness studio owners today: building brand trust in an AI-saturated world. 

With so much “perfect” yet impersonal content flooding social media, your community is craving something real, human, and authentic. Seran shares why trust is now the most valuable currency for your Pilates studio or boutique fitness business—and exactly how to cultivate it. From showing up consistently to embracing transparency and focusing on your client experience, this episode is packed with practical strategies to help your studio stand out, attract loyal clients, and grow sustainably in today’s noisy online space.

To learn more about business coaching with Seran Glanfield inside Thrive click here → www.springthree.com/thrive

Got a question for Seran? Add it here 👉

💫 Go to www.arketa.com/seran to get 3 months free of Arketa’s Marketing Suite or a branded mobile app!!

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

On this episode of The Pilates Business Podcast, host Seran Glanfield tackles one of the biggest growth blockers for boutique fitness studio owners — micromanagement. If you find yourself redoing your team’s work, fixing small mistakes, or thinking “it’s faster if I just do it myself,” you might be keeping your Pilates studio stuck and draining your own energy.

Seran shares why stepping into true leadership is the key to building a profitable Pilates business that runs smoothly without you putting out constant fires. You’ll discover the systems, training strategies, and mindset shifts that allow you to let go of the day-to-day details, empower your team, and open up space to think, plan, and grow. Whether you run a Pilates studio, barre business, or boutique fitness brand, these insights will help you create the freedom and stability you’ve been craving.

Ready to step into your CEO role and build a studio that runs like a well-oiled machine?
Inside Thrive, you’ll get the exact systems, tools, and strategies to delegate with confidence, train a high-performing team, and free up your time—without sacrificing client experience or revenue.

💡 Imagine walking into your studio knowing everything is running smoothly… even when you’re not there. That’s what Thrive helps you create.

👉 Learn more and see if Thrive is right for you: www.springthree.com/thrive

Got a question for Seran? Add it here 👉

💫 Go to www.arketa.com/seran to get 3 months free of Arketa’s Marketing Suite or a branded mobile app!!

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Is your marketing feeling a little...blah? You're posting on Instagram, sending emails, maybe updating your website—but it’s just not clicking with your audience? 🤷‍♀️

In this episode of The Pilates Business Podcast, host Seran Glanfield uncovers the secret weapon that every boutique fitness studio should be using but most totally overlook - STORYTELLING.

Because let’s face it: people don’t remember class times... they remember how you made them feel ❤️

You’ll learn how to tell your studio’s story in a way that creates connection, builds community, and turns casual scrollers into loyal clients who can’t stop raving about your brand. If you’ve ever wondered how to stand out in a sea of sameness, this episode is your roadmap.

👉 Tune in to discover how to use your story to boost client retention, stand out in your market, and grow your Pilates business with heart 💥

Got a question for Seran? Add it here 👉

💫 Go to www.arketa.com/seran to get 3 months free of Arketa’s Marketing Suite or a branded mobile app!!

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

 In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into what really moves the needle in studio marketing - without breaking the bank. Designed especially for boutique fitness studio owners, this episode is packed with actionable, low-cost and even no-cost marketing strategies that help boost visibility, attract high-quality leads, and increase revenue—even if you’re working with a tight budget. If you’ve ever felt overwhelmed trying to “keep up” with studios throwing money at slick branding or fancy ad campaigns, this one’s for you. Discover how to out-strategize, not outspend. 💡

Whether you own a Pilates studio, barre, yoga or dance fitness business, you’ll walk away from this episode with practical marketing shifts to streamline your approach and grow sustainably.

Learn more about the strategies shared here when you join Thrive: Learn more here 👉 www.springthree.com/thrive

Got a question for Seran? Add it here 👉

💫 Go to www.arketa.com/seran to get 3 months free of Arketa’s Marketing Suite or a branded mobile app!!

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this heartfelt and eye-opening episode of The Pilates Business Podcast, host Seran Glanfield flips the script on what it truly takes to grow a successful Pilates studio. It's not just about strategy, systems, or marketing—it's about YOU. If you’ve ever felt overwhelmed, depleted, or secretly resentful of the business you love, this episode is your wake-up call.

Seran reveals how burnout is quietly sabotaging your success and why self-care isn’t selfish—it’s smart business. Packed with relatable truths and actionable insights, this episode will help you reclaim your energy, reset your mindset, and rediscover the joy in your studio.

Perfect for boutique fitness studio owners who are craving more balance, more impact, and a business that supports their life—not the other way around.

Got a question for Seran? Add it here 👉

💫 Go to www.arketa.com/seran to get 3 months free of Arketa’s Marketing Suite or a branded mobile app!!

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Ever wonder how top-performing boutique fitness studios generate consistent leads and convert them with ease? In this episode of The Pilates Business Podcast, host Seran Glanfield is joined by Zach Mills, the marketing mastermind behind OnBrnd, a boutique agency fueling over 40 studios worldwide. With experience scaling YBell Fitness to acquisition and leading marketing at Xponential Fitness, Zach pulls back the curtain on what actually works when it comes to lead generation, conversion, and building a marketing machine that runs on autopilot.

Whether you’re struggling with ineffective ad spend, low lead quality, or just want to stop relying on free trials to fill your classes, this episode is packed with real talk and tactical strategies. Learn how to ditch the outdated tactics, improve lead quality, and set up systems that work while you sleep (or finally take a day off!).

Connect with Zach at www.onbrndmarketing.com

Got a question for Seran? Add it here 👉

💫 Go to www.arketa.com/seran to get 3 months free of Arketa’s Marketing Suite or a branded mobile app!!

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Is your Pilates studio stuck in a seasonal cycle of feast or famine? Do your classes fill up in January only to empty out by summer or the holidays? In this episode of The Pilates Business Podcast, host Seran Glanfield shares exactly how successful studio owners flatten the seasonal revenue curve and maintain steady income all year long—without resorting to frantic discounts or burnout-level hustle.

Whether it’s summer slowdowns or holiday no-shows, Seran explains how to plan ahead, align your marketing with seasonal rhythms, and keep clients engaged and coming back. From building retention systems to launching strategic promotions, this episode is packed with actionable insights that can help you create a more predictable, profitable Pilates business.

This is a must-listen for any boutique fitness studio owner who wants to ditch reactive panic and start running their studio with CEO-level strategy. ✨

Got a question for Seran? Add it here 👉

💫 Go to www.arketa.com/seran to get 3 months free of Arketa’s Marketing Suite or a branded mobile app!!

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition