Many instructors use layers, but most miss the most powerful part of this amazing programming tool.

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Cassie and Henry from Sunny Space Studio share how they grew their reformer studio in Kelowna, British Columbia, Canada, to $65k a month within a year - without spending a dollar on ads.

They break down how they attract over 100 first visits per month through exceptional client experience, brand consistency, and word of mouth. Plus how they train loyal clients into instructors, create SOPs that scale, and keep classes sold out with clear standards and warm service.

This episode is a playbook for studio owners doing $10k+ who want to grow fast, without chaos or burnout.

Check out Sunny Space here: https://www.sunnyspacestudio.ca/

And on IG: https://www.instagram.com/sunnyspace.studio

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Laura and Sam from Form & Flow Pilates share how they grew from one to two thriving studios in a year. They reveal the systems, standards, and teamwork that made it possible—and how they balance marriage, business, and growth without burnout.

Find Laura and Sam's studios here: https://formandflow.co.uk/

Connect with me on Instagram: @the_raphaelbender

Download a free course guide:

• Pilates Certification
• Studio Mastermind
• Teaching Mastery Program

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Pilates Process Vancouver co-owner Alison Ward shares how clear boundaries protect studio culture, staff morale, and client respect.

We dive into setting policies, holding firm under pressure, and why saying no can actually grow your business.

Find Pilates Process Vancouver here: https://www.pilatesprocessvancouver.ca/

Connect with me on Instagram: @the_raphaelbender

Download a free course guide:

• Pilates Certification
• Studio Mastermind
• Teaching Mastery Program

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Most studio owners think offering more types of movement classes will attract more clients.

In this episode, I explain why those formats actually hurt your studio by lowering margins, confusing your brand, and competing with cheap alternatives.

Connect with me on Instagram: @the_raphaelbender

Download a free course guide:

• Pilates Certification
• Studio Mastermind
• Teaching Mastery Program

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Laura Saggers joins me to share the real story behind expanding from one to two Pilates studios.

We cover the unexpected challenges of growth, what worked at one location but not the other, and how she navigated ClassPass, staffing, and competition.

If you’re considering opening a second studio, this conversation will show you what no one tells you before you take the leap.

Find Laura here:

• https://www.instagram.com/laurasaggers/
• https://risepilates.com.au/

Connect with me on Instagram: @the_raphaelbender

Download a free course guide:

• Pilates Certification
• Studio Mastermind
• Teaching Mastery Program

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At just 23, Chelsea McBride turned personal struggles into purpose and built a Pilates studio that filled up so fast she had to close the books.

In this episode, you’ll hear how Chelsea:

• Grew from teaching private sessions at home to running 50 weekly reformer classes with 11 beds.
• Built a team of six
• Created so much demand she now has a waitlist for new clients
• All in a town of only 15,000 people

Connect with Chelsea:

• Online https://www.themindandbodyclub.com/
• Instagram: https://www.instagram.com/themindandbodyclub

Connect with me on Instagram: @the_raphaelbender

Download a free course guide:

• Pilates Certification
• Studio Mastermind
• Teaching Mastery Program

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Sara Leach, owner of Downtown Pilates in Mississippi, shares how she built a thriving reformer studio serving mostly 50+ clients, scaled to six teachers, and runs 40+ classes a week. We dive into how she built an incredibly tight and loyal community, plus key challenges she faces in her business.

Connect with Sara and Downtown Pilates Studio

• Facebook: https://www.facebook.com/dpstudios042
• Instagram: https://www.instagram.com/dPstudios042

Connect with me on Instagram: @the_raphaelbender

Download a free course guide:

• Pilates Certification
• Studio Mastermind
• Teaching Mastery Program

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We discuss:

• How to tell if you've made this hiring mistake (you almost certainly have)
• How to properly filter potential hires
• Practical steps to get your existing team delivering a consistent high quality experience
• The exact hiring process we used to set up our studio for growth and retention

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Heath and Raphael challenge the myth that flawless form makes for safe, effective Pilates. They discuss why, and when, form should “fall apart” in strength and balance work, how load, not alignment, predicts injury, and why real progress comes from reps at the edge of fatigue and wobble.

Bootsy's Basic Funk Formula: https://youtu.be/IHE6hZU72A4?si=1MMYdLpKd6UVjoo1

Connect with me Raph on Instagram: @the_raphaelbender

Connect with Heath on Instagram: @contrologycollective

Download a free course guide:

• Pilates Certification
• Teaching Mastery Program

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