Nathan makes the case that instructors should take 100% responsibility for filling our classes.

If our attendance is low,we should see that as a personal indicator that something in the experience or connection is missing.

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Done-for-you client acquisition:

A common mistake is assuming that two Pilates exercises are the same just because they look identical.

However, the actual "exercise" depends on where the load and force are being applied.

Nerd out with us.

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Done-for-you client acquisition:

Studios hire Pilates instructors to fill classes with happy clients.

If your instructors' classes are not full, by definition are not good at their job - yet.

As a studio owner, it's your job to help them become good!

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Done-for-you client acquisition:

Every Pilates exercise trains strength, range of motion, and skill.

We explore how to progress your clients intelligently by adjusting one dimension at a time to build capacity, clarity, and confidence in movement.

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Special shout out to Adam McAtee for this post

Citations in these episodes:

1. ep 278 Does Pilates strengthen your little muscles?
2. ep 216 Why knowing which muscles are working in a movement is a waste of time
3. ep 160 Can we even feel muscles activating?

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Done-for-you client acquisition:

Dallas Noerdlinger (Core Pilates, Oklahoma City) shares why she sold 50% of her studio during pregnancy, what changed in the business and culture, and how she bought it back.

We talk boutique vs franchise positioning, keeping instructors happy, managing owner overwhelm, and the “unlimited membership” + waitlist problem—plus practical fixes for capacity, pricing, and schedule structure.

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Done-for-you client acquisition:

The most useful kind of body awareness is mostly unconscious and automatic control, like a cat. This is built through practice, not narration.

Links:

1. Glute activation drills increase perception but not actual glute activation here
2. Episode 160 "Can we even feel muscles activating?" here

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Studies mentioned in this episode:

1. 2025 longitudinal study finds text neck is not associated with future neck pain here
2. 2023 systematic review of interventions for neck pain finds strengthening works here
3. 2017 Chen et al. systematic review finds neck strengthening is the most effective intervention for workplace neck pain - more effective than posture or ergonomic advice here

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Done-for-you client acquisition:

Your clients don’t skip Pilates because they don’t care.

They skip because the system asks them to do work they don’t have the capacity for.

In this short episode, Raphael shares:

1. Why flexibility often reduces attendance
2. The paradox of overwhelm: needing structure but lacking the bandwidth to create it
3. How studios unintentionally design for no-shows and drop-off
4. A simple shift from “choice” to “default” that increases consistency and retention

If your clients say they “don’t have time”, this episode explains what’s really happening and how to fix it.

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Done-for-you client acquisition:

What do flamingo, arms in straps and knee pulls have in common?

They look different. They feel different.

They’re secretly doing the exact same thing.

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