Hey guys! This episode was so fun because I answered really great questions from TFS community. You guys have the best questions and I'm so grateful for how much you all interact and help one another within the membership. We touched on quite a few questions today plus gave a few life updates 😊!

Here is what we discussed:

• Is ad investment in Pinterest or Reddit worth it;
• How to book a podcast guest;
• Should you remain an employee or branch out into entrepreneurship;
• How to make sales without selling and how to detach from the outcome;
• My favorite parts of owning Forever Friday Consulting;
• Marketing Mistakes - I share 3 really important ones!

P.S. Here is the newsletter template I mentioned in the episode. This is free for TFSM members!

If you have a friend who would benefit from listening to this episode I would love if you could share it with them. And of course, if you have any questions please feel free to reach out!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

The amazing founder and owner of Vida Sana Studios, Angelique Velazquez, joined me on the podcast. Angelique is a longtime member of The Friday Society Membership, friend, and incredible Pilates studio owner. I absolutely loved featuring one of TFSM members to discuss how she completely changed her business model, tips for navigating price increases, and the importance of taking time to rejuvenate yourself. One of the things I love about Angelique is how fantastic of an employer she has become. We discussed how to effectively lead a team and have open honest communication. This conversation has so many incredible lessons so be sure to listen!

Follow Vida Sana Studios on Instagram HERE.

Sign up for a Vida Sana Class HERE.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Daniel Kosmala, the Senior Marketing & Customer Growth Manager of uScreen, joins me to talk about how to grow a successful digital membership model. We discuss strategies, challenges, and tools that are essential for sustaining engagement to build a thriving membership platform. I personally use uScreen to host The Friday Society Membership! We cover all of the features that help to grow my +200 members such as discussion boards, calendar, a personalized app experience, and so much more! 

Visit uScreen HERE! Or checkout uScreen's YouTube channel for tutorials and best practices HERE. 

Connect with Daniel Kosmala on LinkedIn or Instagram.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

How do you raise prices without apologizing? How do you make sure your new clients feel welcome? How do you avoid a few common marketing mistakes everyday brands (even your favorites) are committing? 

In this solo episode, I chat about a few recent client experiences I've had, tips for price raises and more. 

For a fun little surprise, DM me july2025 for a special membership promo! 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Katy Richardson is back and answers all of my burning questions about selling Neighborhood Barre to Extraordinary Brands, how long it took to form the deal, and how she's now in an even bigger role than she anticipated. I LOVE hearing Katy's approach to business and this is sure to inspire any business owner out there, whatever you're thought about selling, what your end goal is, or not! 

Resources mentioned: 

• Oura partners with Stelo
• Function acquires Ezra
• Othership website 
• Contiuum Club website 
• Katy's Instagram
• Neighborhood Barre on Instagram
• Katy on LinkedIn

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

In this episode, I dive into the power of guest passes and referral programs for small businesses. Learn why referrals are one of the most effective ways to grow your client base, increase loyalty, and create a sense of community. With referral programs generating 3-5 times higher conversion rates than other marketing channels, this strategy is both low-cost and highly effective.

I share tips on how to set up a successful referral program, including:

• Bringing friends together for a deeper connection to your brand
• Focusing on the logistics and automating follow-ups
• The importance of communication and personalization through tools like Marianatek and Momence

Plus, hear real-life success stories from my clients who’ve used referrals and how it's effected my business. 

Tune in to learn how you can leverage guest passes and referral programs to boost your fitness business and create a thriving, connected community!

Key Takeaways

• Join The Friday Society Membership to go deeper into this strategy and using it to grow your business! 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Lindsay Arnold, the amazing Founder of The Movement Club, talks about her entrepreneurial journey, incorporating pregnancy into her business model, motherhood, and tips for success. She candidly shares her time with Dancing with the Stars, how she bootstrapped her now successful business, and her why new entrepreneurs should not give up on themselves. This is such a wonderful episode and a must listen!

Check out the Movement Club HERE and check out her free trial!

Follow Lindsey Arnold on Instagram.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I'm planning to make social media more fun for business owners!

To grab that marketing strategy training and template, click here!
To join the membership + social media add-on, click here! 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Hilary Hoffman, Founder of SotoMethod, joined me on the podcast! From her impressive background in finance to founding the most efficient workout method, SotoMethod, she is a thought-leader in the fitness industry. We discussed how her background in finance prepared her for owning a business, why giving away free classes isn't the best marketing strategy, launching SotoMethod, and how she is absolutely crushing it all while pregnant with twins!

This episode is a must listen! Check out her incredible virtual workouts including a prenatal program here.

Follow SotoMethod on Instagram here.

Learn more about SotoMethod here.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Goli Soli is the incredible owner of Jetset Pilates SoHo. She just opened her new location in SoHo, New York a few weeks ago. It was so fun hearing about the experience of opening her NYC Pilates studio in real time! 

Goli and I discussed her journey in the fitness industry and her experience opening a studio in the competitive NYC market. We discussed the excitement, and challenges, of opening a studio, how she has embraced building a community with not only customers but neighbors, and the importance of hiring aligned talent. Clear communication and fostering a positive culture is not always easy in the fitness industry but Goli shares her insights into ensuring Jetset Pilates prioritizes both.

I have personally visited Jetset Pilates and absolutely loved my experience! I hope you enjoy the episode!

Follow Jet Set Pilates SoHo HERE

The Friday Society Membership Black Friday Sale Details - Sale starts Nov 29th! This is my only membership sale so take advantage of expert marketing consulting for almost $300 off the entire year!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!