It’s easy to act with integrity when your environment doesn’t challenge your standards.   But how do you teach others to act with integrity when it matters?

* You must lead by example, and simply show integrity first.   Act like an owner, be transparent, ask for help, communicate, lean into the hard challenges, and be most accountable when the failure is most costly

* Create low stakes for others to replicate you behaviour - at least at first - this means lowering the cost of genuine, honest mistakes.

* Remember, it all begins with vision,   Know who you are and how you serve; and the hills you would die on….your standards.