fitSpot Guru

Episode 111: The Logic Behind a Branded App


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What We Cover In This Episode:

  • What the sales process looks like from Nick's perspective when he is working with potential clients for fitDEGREE [1:41]
  • What you can expect to receive with a fitDEGREE branded package [3:15]
  • A breakdown of the current pricing for the fitDEGREE branded app [4:27]
  • The bonuses and selling points of being branded versus being on the standard fitDEGREE app [5:17]
  • Why we think it makes so much sense to go the branded route [8:13]
  • Some reasons why the branded app might not be the way to go for someone [10:19]

Quotes:

"It's a very consultative approach. We just want to create a win-win when we're selling a branded app, or really the fitDEGREE software in general, because my worst fear is that someone goes onto the fitDEGREE platform and within 3 to 6 months is not happy." [Nick, 1:54]

"It's really about setting your business up for success for the long run, not 3 or 6 month trials, but for years and years to come." [Nick, 2:49]

"When you decide that you're ready to upgrade to the branded package, you'll have your own branded app, the ability to customize your website widgets to your brand look and your brand colors; you'll have the branded transactional emails, and you'll have a branded admin for your staff." [Nick, 4:07]

"You don't need to even introduce the brand fitDEGREE. You just say your brand name, and hopefully this gives a bigger than life kind of appeal to your clients. It makes sense, and it kind of lines up with the boutique experience that they're downloading your app." [Nick, 5:58]

"It just made sense that if someone is hesitant about downloading an app, they're probably going to have more trust and there's going to be less steps if you just say, 'of course, you're going to download our app, here's the QR code to scan [with] your phone and boom, it pops up." [Nick, 6:35]

"It's just constant brand recognition that when they open up their phone and they know it's time for fitness, they're going to your app and not the fitDEGREE app and going through the studios there." [Nick, 7:28]

LINKS:

Episode 35: How to Make the Most of my App

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

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