This week on Marketing Corner, Katrine Rasmussen, CMO at Pixels, joins us to talk about what it really takes to grow enterprise deals when you're selling a high-ticket product in a niche market.

We cover:

• What ABX is (spoiler: it's more than rebranded ABM - it's a full commercial strategy).

• How COVID accidentally proved the ROI of their now-flagship event strategy.

• Why they killed off their free trial (yes, really) and what it took internally to make it stick.

• How planning events with military precision is what it takes to actually drive pipeline.

If you’re hunting whales but still operating a volume game, this one’s a must listen.

Available wherever you listen to podcasts.