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Welcome to another episode. Today, we're with Paul Wilson, who is the go-to mindset coach for ambitious business owners. And we're talking about how cold dm- ing on LinkedIn can work, but it can also kill your reputation.

Career Path

He spent 25 years at the channel tunnel. It's an undersea connection between the UK and the continent of Europe. On one unfortunate day, he got knocked off his bicycle on the way to work and broke a bone on either side of his right elbow, and being right-handed meant he couldn't do anything. At first, he couldn’t make up his mind of leaving his job but then he eventually left and did a whole range of new things including a 12-week stand-up comedy course in London.

He fell back in love with hypnosis, became a hypnotherapist then which led on to becoming a coach. He tends to work with high-level consultants, people who can be in the sort of six-figure range who have got a really, really good life. But they're kind of stuck because they do not have a purpose or a legacy. He still does hypnosis, helps people with phobias, and fears, all that kind of good stuff, and lack of confidence.

Know, Like, And Trust

Individuals conduct business with people they know, like, and trust, according to one of the natural principles of business. We go with people who are as like us as possible or who have things that we like about them. We look and we want to know about that person's world and we want to get to trust them.

Can I trust that person with the secrets I want to share? Or can I trust that person to help me to get to where I want to be?

There's no such thing as competition because if ten of us all lined up and all ten of us would find clients, we do what we need to do to let people find us. But when you're all chasing the same person then that is the challenge, but that's the wrong view. Chase the same people. There are seven and a half billion in

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