What We Cover In This Episode:

• A bit about what Michael does and the help he offers his clients [7:45]
• Why the very first step in your retention sequence for intro offers should be an email [13:24]
• The second part of the retention sequence and how you are not yet selling at this point [17:18]
• The reasons that it's always so important to remind people why they joined your studio in the first place [23:15]
• A way that you will be able to tell if a member on an intro offer will remain a client after it ends [24:28]
• How you can use an unlisted offer to succeed in retaining more new clients [25:48]
• What ChatGPT and why you need to use it in your business [32:52]
• Michael's top 3 tips for opening a studio successfully [39:33]
• A common pitfall that he sees when people are opening a new studio [47:15]

Quotes:

"Just let people know they will get an email if they're purchasing on the phone or in person. Going into a fitness studio is intimidating, that's what I always found. I always used to say [that] getting through the doors is the hardest thing, and once they get through those doors, I'll take care of them and they're going to be good." [Michael, 13:35]

"I know many studios that are willing to switch studio software, but they are not willing to give up their marketing suites." [Michael, 22:00]

"People come to yoga for some type of change, either mental change, physical change, to be more flexible or to de-stress. People might have been coming for two weeks and get out of the habit a little bit, so you need to kind of remind them why they came." [Michael, 23:35]

"If they're not coming multiple times during the intro offer they will not purchase; they will not become a member." [Michael, 24:28]

"Before opening a studio you have to do the research, that there's an audience that's going to support what your vision and dream is." [Michael, 47:30]

LINKS:

Michael's Website & Instagram

His Podcast & Free Resources

Michael's Free Retention Planner

ChatGPT & Midjourney

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q