Today's episode is all about Louie Torres. Yes, he's the founder of Unleashed Marketing and yes he helps dog trainers secure more business through digital marketing. But the episode is about MUCH more than that.

You see, for Louie, this is the space he's chosen to work in. But the reason why Louie is so successful in the space is that he really understands his clients, their problems and their needs. And that's what's important about this episode.

Way too many of us try to be all things to all men, and as a result, it ends badly. It doesn't end up working out. Because of how Louie understands his customers, he's also incredibly good at understanding their customers  (he was one at one point).

We talk about automation, saving time, find more effective ways to communicate and maximising what would otherwise be dead time for dog trainers, and guess what, no matter what you do, you'll find that this is applicable to you and your small business too.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.