All About Digital Marketing Podcast

Today’s episode is all about creating an advertising campaign with ChatGPT, with your hosts Chris Bruno and Travis Ketchum. We break down:How to use ChatGPT to start brainstorming ideasTaking those ideas and refining them Getting into the details, and the weedsBreaking down the deliverables you need to complete the campaignWe'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of t...

Today’s episode is all about how to create a marketing avatar, with your hosts Chris Bruno and Travis Ketchum. We break down:What is a marketing avatar and why are they important?Why do you have to focus on people that are going to buy?How to be honest with yourself about your business.and explaining why a pivot is not a sign of failure.We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bo...

Today's episode is all about how to scale an agency, with Tyler Narducci from Done For You Agency. Join Travis Ketchum and Tyler as they dive into: Why it’s important to follow your gutWhat is a freelancer? What is a business?What are the types of clients that you work with?Do you have the systems in place to get growth?We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the descr...

Today's episode is all about how important marketing attribution is for your business. Join Scott Desgrosseilliers, CEO of Wicked Reports, and your Co-Hosts Travis Ketchum and Chris Bruno.In the episode, we talk about : The importance of attribution and how it's changing.The shift from last-click attribution to last-sales attribution.How long does your sales cycle look like?How do you balance what your clients want vs what they need?We'd love to help our listeners with some free reviews ...

Today's episode is all about how Bailey Proulx has helped his clients sell $100 million in high ticket sales. In this episode, Travis and Bailey talk about: The importance of having a gut feeling in businessWhat is Cost per Action (CPA)? and what is CTR?What do you focus on after the landing page?And what’s the sweet spot for testimonials?We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down a...

Today's episode is all about how you can 7X your lead magnet engagement. If you're currently giving away a free resource as a way to build your mailing list, you need to listen to this episode. Your Co-Hosts Chris Bruno and Travis Ketchum talk about the Lead Magnet Multiplier, a brand-new way to increase engagement exponentially. In this episode, we cover: What is a lead magnet and how they workHow you can use the power of scarcity with a digital downloadThe exact way Travis in...

Alex Schlinsky is a renowned authority on lead generation and conversion, and he has helped agencies of all sizes achieve success. In this episode, you'll head about some of the strategies Alex uses to generate leads and close sales.If you're looking to improve your agency's lead generation and conversion, then you need to listen to this episode! By applying the strategies shared by Alex, you'll be on your way to success!Today's episode is hosted by Travis Ketchum. And here's the link to our ...

In this episode, we take a look at what AI and digital marketing will look like in 2023. We discuss the different applications of AI digital marketing, and discuss the potential implications of this technology on the future of marketing.As the boundaries of AI continue to grow, so too does the potential for digital marketing. In this video, we take a look at what AI and digital marketing will look like in 2023 and discuss the potential implications of this technology on the future of ma...

In this podcast episode, co-hosts Chris Bruno and Travis Ketchum introduce the revamped show, which will cover different topics related to digital marketing, including educational and video content. The hosts talk about their backgrounds, with Travis sharing his experience building software platforms like Contest Domination and Campaign Refinery. The hosts also discuss the role of AI and generative AI in marketing and other industries. The episode sets the stage for future episodes to come, w...

This week's episode is all about Marketing SaaS Companies. I'm joined by Adam O'Leary, co-founder of Trustscout, a video testimonial capture tool originally developed for agency white-label, eCommerce, and SMBs.Testimonials are so important today, especially when there is so much choice in the market. These are really what sets you aside from the competition. But you shouldn't be afraid of negative reviews. This gives you a chance to understand what problems your customers are facing.Adam wou...