Today’s episode is all about engagement security. Making sure we are secure when being online is so important, especially when more people than ever are working from home.

I'm joined by Kathleen Booth, the VP of Marketing at clean.io, the market leader in digital engagement security solutions. They are used by businesses looking to optimize their revenue and buyer experience by taking back control over third-party code on their websites. Before joining clean.io, she spent 13 years in the digital marketing agency world, first as Owner and CEO of Quintain Marketing and then as VP of Marketing at IMPACT.

Kathleen is the host of the long-running Inbound Success Podcast and was named by TopRank as one of the 50 Top B2B Marketing Influencers of 2019.

We talk about the fact that as marketers we're not taught about cybersecurity. We need to be aware of the issues and the risks that are associated with an online presence. A safer social experience can be provided through websites as there is more control over this platform.

Social Media can suffer from the same vulnerabilities but more so since we don't have control over these platforms. An example is you don't have control of a platform getting hacked, but you can implement 2 Factor Authentication. These are just the basics.

One of the risks we can encounter is social engineering, a malicious activity designed to trick people online into giving away sensitive information such as passwords. There are some simple steps you can take to protect yourself such as cybersecurity training and implementing policies internally.

I hope you all stay safe. Enjoy the episode!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Stuff We Mentioned

Connect with Kathleen on Linkedin

Visit  Kathleen's Personal Website

Check out the Inbound Success Podcast

Visit Clean.io

Check out the blog - What is Digital Engagement Security?

Today’s episode is all about formatting graphic posts for social media. With a wide range of social platforms, keeping up with the formats can be a challenge.

Understanding the platform your target audience are using will provide a better social experience. Each platform has many features, new ways to post, share and create content. All of these can be leveraged by repurposing content to other formats and platforms.

Once you know what platform you’re going to use, you can then start to focus on the content. How you format graphics is different for each platform. This means that the format you post on one platform may not be suitable for another.

Here’s a quick cheat sheet to help you out.

A quick win, when you don’t have a lot of time to create multiple variations of one image, is to use square graphics. This format works on pretty much all the platforms. It’s a quick win if you haven’t got the time to create multiple versions of the same graphics.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Stuff We Mentioned

• Visit Social INK’s Website
• Subscribe to Social INK’s YouTube to see all our Lockdown V3.0 Live Videos
• Chris Bruno on LinkedIn 
• Chris Bruno on Twitter
• Grab a Free Marketing Consultation with Social INK

You can find all our videos over on the Social INK YouTube Channel.

Today’s episode is all about effective communication. There are more people online than ever before and it’s now essential to be an effective communicator when we’re using social media.

I’m joined by Dr. Amelia Reigstad, a specialist in public relations and communications. Amelia is a university faculty member and also an effective communication consultant and coach. Working with organisations, she teaches them how to communicate effectively in the workplace.

We take it for granted when posting on social media, or sending emails, or even when we’re writing that new blog post. We all communicate in the same way, right? Well, wrong! We all have different ways of being understood, and understanding too.

So, ask yourself this question. How effective a communicator are you?

I hope you all stay safe. Enjoy the episode!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Stuff We Mentioned

• Visit Amelia Reigstad's website
• Connect with Amelia Reigstad on LinkedIn
• Visit Amelia Reigstad's Instagram
• Visit Amelia Reigstad's Facebook
• Follow Amelia Reigstad on Twitter

Today's episode is all about Images & Graphics! Yep, that's right. This is the first of a 3 part mini-series, which I figured once complete, would give you all the info you need to make your social media posts stand out a little bit more. 

Let's start at the beginning. What sort of things can you post on social media, using graphics to help them stand out?

We're looking at: 

1. Quote Graphic 
2. Your Company Why? 
3. Core Products/Services 
4. Social Proof 
5. Upcoming news

We'll also be following this episode up with a couple more to help you know how to format your posts for each platform, and finally looking at some of the tools we use to create this content quickly and easily.

There's so much to do when it comes to social media and content marketing, we just want to help you decide what's going to work for you and where you should be focusing your time and efforts.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.  


Stuff We Mentioned/Links: 

• Visit Social INK's Website
• Subscribe to Social INK's YouTube to see all our Lockdown V3.0 Live Videos
• Chris Bruno on LinkedIn 
• Chris Bruno on Twitter
• Grab a Free Marketing Consultation with Social INK 

Today's episode is all about content marketing. In 2021, it's safe to say that we all need to create a lot of content to keep those marketing channels moving in the right direction. From blogs to social media, there's a lot to do.

That's where Lyndsay Philips, President of Smooth Sailing Business Growth comes in to play. Having started as. VA, looking to find the right balance between working and family life, Lyndsay quickly saw the potential to help her clients when it came to their content marketing.

Today, 10 years later, she's leading a team of awesome creatives, who's goal is to make their clients look good online and get results long the way.

We're talking a little about the challenges we all face with content marketing today, and one of the biggest is how to keep up with all the new platforms, and types of content you need to be creating. Suffice to say, we're all facing that challenge.

No matter where you currently are with your content marketing, check out the episode. It feels good to be back after our short couple of week's break, and thanks to everyone for the kind messages along the way. We're BACK!

I hope you all stay safe. Enjoy the episode!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Stuff We Mentioned/Links:

• Visit Smooth Business Growth 
• Connect with Lyndsay Phillips on LinkedIn  

Today's episode is a little bit different. Yep, "again?" I hear you say. But it really is.

You've probably noticed a bit of disruption to the podcast recently. Fewer episodes going live, not our usual cadence of 2 episodes per week, and maybe even I've been sounding a little under the weather for lack of a better description.

Well, all of that comes down to feeling pretty much fed up with the current situation. Lockdown here in the UK is now well into week 9 (I think - I can't even remember) and along the way, it's become harder and harder to stay energised, to look after myself and continue to produce more and more content.

So I've decided to take a step back. Take a little time away. Refocus my attention, and try to make sure that I give myself some time to re-energise.

If you've been feeling like this, I hope you now know that you are not alone. In a large number of conversations I've had recently, A LOT of people are feeling the same way. But it's as if we're not really supposed to talk about it. Like it's some kind of taboo subject. Or that if you tell your audience you're struggling, they'll simply run away from you and never come back.

I disagree.

Rather than trying to cover up what's going on, I wanted to talk about it. Instead of pretending I'm too busy, or that life is too awesome, I'd prefer to share the reality with you.

These last 9 weeks have been brutal. The monotony, and repetition of a daily routine, without much interaction, have proven very hard. I've done my best to look after myself and along the way, I've experienced ups and downs.

Well, I've reached that point now where I just need to take some time away from everything. Re-assess my goals, objectives and where I want to focus. Take some time to build up my energy stores and be able to come back with a new focus and energy. So that's what I'm doing.           

Hopefully, all of you will understand, and in 10 days or so when we come back, you'll be here ready to check out the new episodes and to continue to listen, learn and enjoy the podcast. If not, that's ok too.

If you don't look after yourself, you definitely can't look after anyone else. And that's the position I'm now in.

If you're feeling the same way, I'm happy to chat. You can hit us up on any of our social channels, links below, and I'd be happy to talk to you about it too.

in the meantime, look after yourself, those around you and stay strong. We'll see you soon.

Stay safe everybody.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about trusting your gut. Well, your intuition at least. For many people, it comes in the form of that sensation that something's not right. But did you know there is a developing science around what we call intuition?

I'm joined by Sunil Godse from Intuitionlogy. He's spent years, interviewing hundreds of business leaders, to better understand what intuition really is, and just how big a part it can play in running and marketing our businesses. 

Sunil is passionate about helping people understand their intuition better.  Most of us can remember at least one time we've gone against our gut and it hasn't worked out well. But what if you could take some time to figure out those good intuitions that landed you that amazing new client, or that helped you open a new opportunity?

How powerful could it be to start listening to maximise the opportunities that appear in front of you?

How much of a difference could that make to your business?   

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about making better video content. We're all looked down here in Europe, and especially in the UK. LoFi video (video content that you can make yourself) has become stock in trade for a lot of us.  In our previous episode, we talked about what LoFi video is, today we're talking about how you can improve the quality of your videos.

I started off only wanting to detail 3 things that we use on a regular basis to create content. In the end, I covered 4.

1. BigVu - it's an app and it's very simply a teleprompter for your iPhone. It's the perfect app if you don't feel confident to just talk to the camera, and you prefer to work off a script.

2. Phone holder and ring light clamp - this is a cheap and effective way of improving the quality of your video 10 fold (notice I didn't say 10X).

3. EpocCam -  by El Gato - This is a tiny piece of software that you can install on Mac and PC - and an app that you can install on your phone. Together, they allow you to use your smartphone as a webcam. Most iPhones today are far better quality than even the best webcams.     

4. Rode VideoMic Me-L - This is an iPhone (lightning connector) directional microphone. This will upgrade the quality of your sound massively. (apologies, it's £66, not £40-something).

That's it for today. If you're creating video content, we'd love to hear what you're up to, and if you're not sure how to get started, simply reach out to us on social media and ask. We're always here to help.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about LoFi video. If you're not sure what that means, don't worry, that's what we're here to help with today. LoFi video is simply video content that can be created simply, cheaply and very easily.

The Superbowl happened last week. That's the perfect example of big-budget video creation for brands. The Superbowl ads are a BIG thing every year. Brands compete to come up with the best idea possible, and they then throw MILLIONS of dollars at agencies, stars and production studios to make it possible. 

Lo-Fi video is the complete opposite of that. It's clever and insightful content that can be created by you, at home or at work, using simple tools like your phone or your laptop. For example, have you noticed how Sky News relies pretty much exclusively now on Zoom or Skype calls to run interviews?

You can use LoFi video to do the exact same thing for your business. You can create simple, but effective content about who you are and what you're business does, simply by recording yourself talking about it.

Check out today's episode and if you're stuck coming up with ideas contact us on social media and we'll share some of the videos we've helped create for businesses around the UK.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 
 

Today's episode is all about partnerships. How can your business develop partnerships that are not only profitable for both parties, but also for your customers and audience? We're joined by Adam King, the first of our guests to return to the podcast.

Partnership is a term that's often bound around without understanding the true potential it provides us all with.  From affiliate deals to co-authored content, introductions to referrals partnerships come in all shapes and sizes. The best partnerships you'll build are the ones that symbiotically help everyone involved.

It's not just about partnerships today. I asked Adam to come back on the podcast for another reason too. He recently made some bold decisions for his business and most importantly his podcast. After more than one hundred episodes, he rebranded. Now that's something a lot of people would be scared to do. I strongly recommend you check out The B2B Growth Think Tank.

Why did he rebrand? That's exactly why I brought him on. To tell his story, and to remind you that it's ok to pivot your business. In fact, it's healthy to do it when the time is right.

His new podcast has a whole new framework and purpose, and it's directly focusing on tackling the problems that B2B businesses are currently having.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.