This week's episode is all about how to market e-commerce. I'm joined by Chloë Thomas, Author and host of both the Award-winning eCommerce MasterPlan Podcast and Keep Optimising Podcast. Having been in e-commerce since 2003, Chloë’s speciality is solving e-commerce Marketing Problems.

Stating an e-commerce business has never been easier than it is today. There are multiple systems (Squarespace, Shopify & Wix) that allow you to set up an e-commerce shop in a short period of time. But it's still not as easy as it may seem. There are a lot of things you need to consider in the early stages.

You shouldn't start an e-commerce business for the sake of it. In order to be successful, you have to start up because you have an amazing product idea, are identifying a problem you want to solve, or have a customer group that you will serve. It will be incredibly hard to start if you don't fall into one of these categories.

We go on to speak about the importance of having an initial research stage, as this will help you design your product and brand. Feedback is so important. You need to be getting your product or service informant of people and asking questions such as, would you buy it, their thoughts and cost. These opinions will help when it comes to marketing your brand as you will have a clear strategy.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about social media. I'm joined by Gerard Murnaghan, General Manager & Vice President of Sprout Social, a business that offers a suite of social media solutions that supports organisations and agencies in extending their reach, amplifying their brands and creating real connections with their audiences.

Social media channels are now essential to a businesses digital profile. The pandemic has fuelled the online presence of businesses, causing everyone to adapt so they would be left behind.

We go on to speak about there being a lack of appreciation for how much effort that goes into it and the perception of finding the job done faster and at a cheaper price. Time is a key element when it comes to content creation as this gives you the opportunity to get creative.

Think outside the box and create authentic content that resonates with your audience. This is what will set you aside from your competitors generic content.

Your audience will know if you're not putting any effort into your social media. It will come across to them that you as a business don't care. When they get this impression they will be more likely to shop around.

If you really want to make it a success you should be putting as much attention, awareness, results and money as you can.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about email marketing. I'm joined by Vira Sadlak, Account Manager at Flowium and Alissa Taggart, Client Services Director at Flowium.

Flowium is a Full-Service eCommerce Email Marketing Agency built to grow online retail revenue and connect clients to their customers. They are also the hosts of the Email Einstein podcast.

Email marketing isn't dead. Used effectively, it can be a huge tool that can drive revenue for your business. This is because it is your audience, of people who signed up because they wanted to hear more. Therefore you have direct communication and engagement with your email subscribers.

By using email marketing, you are able to get detailed, relevant information about your customers and then apply it to your strategy in a very substantial and impactful way. You are able to see the behaviour of your customers directly. From how they visit your website, to what they interact with, to which forms they've used, in order to give you more information.

In this episode we go on to speak about the real key basics that SMEs should be doing in order to get that process started and start collecting email addresses. We talk about how businesses can use email marketing effectively. Some great ways to do this are having an opt-in form at the very bottom of your website, a pop up on that website offering value to the visitor for in exchange for their email and last, but not least, post-purchase.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about growing a community. I'm joined by Genecia Alluora, Founder of Soul Rich Woman, the #1 Leading Female Entrepreneur Network in South East Asia Connecting 200,000 Women Across The Region.

Growing a community is an essential part of any business today. Whether you're big or small, online or on the high street, your community are an integral part of your business. They're the ones that buy from you regular, that rave about you online and that support your business when you need it the most.

What does it take to grow a community? Well, that's where Genecia's experience really shines. Starting by working with the people you know, the people around you, and continuing to consistently show up. The expression "if you build it, they will come" should probably be updated for the digital marketing world to something like; "if you consistently build it, they will come".

We talk about the wealth of different experiences Genecia has had in the past, that all led her to be able to do what she does now. How she wants to empower women to come back to the workplace on their terms, to make sure they're living their best life.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about marketing automation & AI. I'm joined by Andrew Stockwell, Chief Commercial Officer at RedEye, a business specialising in multi-channel marketing automation specifically designed for retailers, travel and financial, B2C lifecycle marketing.

Marketing Automation has developed a huge amount in recent years. There's now so much you can automate. With that being said, you want to start simple and don't try to automate every single task. It's important to think about your objective and what you want to achieve before doing so.

We speak about the tasks you can automate as an SME straight away such as a welcome campaign, basket abandonment campaigns and specialised messages through identifying key customer groups. These three marketing automation tasks will help you get ahead of your marketing.

Once you have marketing automation tasks in place you can see how they're performing and run tests. This will give you data that you can analyse. You now have a platform to start developing from where you can see what is working and what's not. From this, you can determine where you invest your time.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about branding for businesses. I'm joined by Nadim Sadek, CEO of ProQuo AI, a business that is revolutionising brand management by offering real-time AI-powered guidance that arms brand managers with the tools they need to optimise campaigns and make decisions in real-time.

Everyone has a brand. This is what sets you aside from the crowd. You want to identify who your target audience is and make sure your values align with them. There will be a promise and a need to maintain this commitment, which is known as proof. By demonstrating empathy to your customer base, you are more likely to get traction.

We go on to speak about how we can use AI to help us achieve our business goals. The ProQuo AI tool, which was created using hard tech, is a piece of software that allows brand marketers to have a much greater certainty of growth. Through analysis and action AI the ProQuo tool will give you solutions depending on your situation.

The tool uses 14 marketing levers that have an influence on your growth. There are so many different combinations that we as humans have no chance of logically working out the best one. Luckily for us, the ProQuo action plans always come with one that is most recommend and alternative options in case it's not actionable right away.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about adding educational courses to your business. I'm joined by Molly Keyser, Founder of Profitable Courses, the business that's on a mission to help people turn their passion into an online course that's profitable from day 1. Molly now helps service-based business owners add a profitable online course to their business so they can scale without trading more of their time for dollars.

With more businesses moving online than ever before, you are missing out if you aren't online. By taking the knowledge you already know and moving this online into a digital product, you can leverage the power of being online to educate others who share the same passions.

We go on to speak about how you can find ideas on what you want to base your course on. Creating a list of all of the areas in which you are knowledgeable about, and have a passion for, will help you to get that visibility. Your story on how you have got to where you are is also a key driver as you will be able to teach through your experience.

Once you've got your ideas you need to research them. Have a look and see if your course idea already exists and is selling. This is very important because if you can see the idea's selling you know that yours can sell too. By beta testing, or as Molly would refer to, kick-starting, you can get a sense of what people are interested in and more importantly, if they are going to buy your course. This is selling it before it's created.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about telling stories through video. I’m joined by Dan Bennett the Founder of 1 Minute Media, a company that empowers individuals to tell their stories with great video through coursework and private membership. He is also a digital media freelancer who offers direct consultation for companies, as well as having decades of experience in video production, video editing, motion graphics, sound design, graphic design and digital content development.

Having a story in your video is crucial. The story is the most important part and the video is the vehicle that takes that story where it's going. This is so important because from storytelling you will gain trust from your audience and have that human connection and relatability.

We speak about how you can use your smartphone and some inexpensive equipment to transform the way we capture video and take the quality to another level. You want to ensure that your video is steady, as this portrays professionalism, and you can do this by getting a cheap and very effective GorillaPod.

The next piece of equipment is equally as important and will really help to elevate you above everyone else's content who don't know about it. A directional mic that plugs straight into your smartphone will give you crisp clear audio so your viewers will be able to hear exactly what you're saying.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week’s episode is all about content creation strategy. I’m joined by Ashley J. Saunders, founder of AJS Digital Group, a media company with over a decade of experience in digital marketing. AJ has also launched an eBook publishing company, a global e-commerce shop, and started the current brands in the AJS Digital Group’s portfolio.

We speak about the basic foundations for a good content creation strategy and some tips that people can start implementing right away. One simple idea is to think about the common questions that your customers ask you and then create content based on these questions. This could easily give you up to a year's worth of content. Think also about your business processes and the steps you take in delivering your product or service. Each step could be a piece of content too.

When creating content, it is important that you use a variety of media and not rely heavily on text. Your content shouldn't look like an essay for school, otherwise, readers will lose interest. A good way to mix this up is by using images and short videos.

It's important to be active, especially for those that haven't done tasks such as podcasting or blogging before. Those who are nervous about these activities should realize they will improve with time and practice. The key is consistency.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is very special as we've just celebrated our 2 year anniversary! In this time we have produced 150 Episodes and accumulated 31k downloads. Joining me are Anna Simmonds and Gareth Alvarez, who were both on the very first episode of the All About Digital Marketing Podcast in July 2019.

Anna Simmonds is currently the Head of Marketing at a regulated group of companies. With over ten years of digital marketing experience. Anna has a holistic skillset spanning email, blogging, copywriting, and web design, as well as all her social media expertise.

Gareth Alvarez is the Creative Director at North Devon Moving Image, a community film-making organisation working with local people to create, collect and share short films which enlighten, inspire and entertain. His creative vision transforms vague ideas into engaging campaigns. Gareth is experienced in developing creative and strategic content across various media.

Join us as we reminisce about the good old days when we all used to work as a team at the social media marketing consultancy, Social INK, speaking about the changes in digital marketing and our predictions for what the future holds.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.