It’s all about beef - from the rancher specializing in regenerative agriculture and grass-fed beef to the multi-unit burger restaurant guy who grew up in the business. John Abdo is the President of My Burger, a local chain of burger restaurants, with ambitions of blowing up. Matt Maier started supplying grass fed beef to restaurants, now Thousand Hills Lifetime Grazed beef supplies grocery stores and co-ops all over the country.