Your career success will depend on more than just what you know or even what you can accomplish. What’s your personal brand? Have you ever thought of yourself as a brand? If you haven’t, it’s probably time that you did. The earlier you start, the greater potential for your own personal brand and the greater potential for your career success.

Guests:

Scott LaCross, Sr. Lecturer and Vice Chair of the Marketing & Logistics Department, The Fisher College of Business at The Oho State University

Andy Osborn, Fisher College of Business Graduate, Class of 2023 and Brand Creator for Jack in the Box

Additional Resources :

· Ted Talk – What Personal Branding Is Not and What It Should Be | Caryn Foster:

· Simon Sinek’s Views on Personal Branding (Clickstarter article):

· Master Class ($15) – Build a Brand Called You

· Creating a Purpose Driven Personal Brand

· Branding Yourself – How to use Social media to Invent or RE-invent Yourself (book):

· Strengths Finder 2.0 (book):

· Personality Plus at Work (book):

· People Styles at Work (book):

Episode transcript