What We Cover In This Episode:

• What areas of your business can be compromised and what you should be protecting [1:27]
• A look at what happens if your business is compromised [3:13]
• Some of the ways can you protect your business in regards to the legal aspect of things [6:02]
• Tips and strategies for developing a strong brand [10:24]
• How you can begin to monitor for misuse [10:45]
• The role that employee training has in protecting your business identity[11:08]
• The way to approach reviewing and updating your brand identity [11:38]
• Why setting up Google Alerts is a good idea to help in protecting your business identity [12:48]

Quotes:

"Protecting your brand and business identity can help establish your business's uniqueness so other businesses do not try to replicate that." [Cherise, 2:09]

"First and foremost, I encourage all of the businesses I work with to have a lawyer from day one if possible, and if you're in business and have been in business for years and don't have a lawyer yet, go get one." [Cherise, 6:29]

"Whether you're just opening or it's something that you do maybe once a year when things are slow, just kind of survey the area and make sure that you're continuing to separate yourself [from your competition]." [Nick, 9:13]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.instagram.com/fitdegree_nick/

https://www.instagram.com/megan_fitdegree/

https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q