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Ben Marks is a legend in the eCommerce space, having been in the space for roughly 20 years. Ben started with the early platforms that you no longer hear about but joined Blue Acorn in the early days of Magento's rise with Blue Acorn. We discussed the evolution of B2B eCommerce from his early days to now, working at a challenger company, Shopware, competing increasingly in the B2B space. We look at what we think will be relevant in the future in B2B eCommerce, and why taking the easy road, may not lead to the best results in the long term.