Funding. Everyone wants it. Few talk about what actually happens when you get it.

In this “return from summer break” episode of Marketing Corner, Casper and Jen cut through the buzzwords and spill the tea on funding:

First, we cover the basics:

• Angel vs Seed vs VC vs PE - and why do people keep thinking I work in VC, dang it!

• The alphabet soup of Series A, B, C, D - and what really changes at each stage.

Then, we cover the stuff they leave out of the funding brochure:

• That shiny investment isn’t free money — it’s a loan you will have to pay back one way or another.

• Who actually calls the shots once the deal is signed (hint: not always your CEO)?

• Overnight target shifts that could make you cry

• Culture creep - no matter how good yours is, it will change.

• The revolving door of talent, because the people who got you here aren’t always the ones to get you there.

We strip away the glitter and give you the marketer’s-eye view of the funding process. Messy? Yes. Political? Definitely. Manageable? Absolutely — if you know what’s coming.