What We Cover In This Episode:

• The way to help sell people into your classes by creating a description from the prospect's perspective, not yours [2:17]
• How to use the difficulty level within the description and why that can be important to potential clients [3:43]
• The reasons not to use niche vocabulary or brand terms in a class description that is offered to all skill levels [7:36]
• Why not a having a description can be a deterrent for potential prospects [9:11]

Quotes:

"Your classes are far too important to let your descriptions fall by the wayside, and a lot of newcomers are turning to your descriptions to learn more." [Megan, 1:02]

"Think about your class description too. You're not talking to yourself, you are not talking to your members. You're not talking to other fitness instructors, you're talking to someone that is just starting their fitness journey." [Nick, 3:24]

"I think just not having a description at all is a huge red flag because you're talking about the person thinking about their first class. If you create uncertainty by not having a class description at all, they'll just say it's not for them." [Nick, 9:42]

"If you're focusing on the first impression, then focus on what's in it for them, why they should come, how it is going to benefit them and what exactly they are even doing. I think if you cover those things [in your description] and you think about it from a first impression perspective, you're already way ahead in the game." [Nick [11:29]

LINKS:

fitDEGREE's Business Portal

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https://www.fitdegree.com/blog

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