"he soon acquired a great popularity" [VALL]  Peggy Perdue, BSI ("Violet Westbury") has held the enviable position of librarian in charge of the Arthur Conan Doyle Collection at the Toronto Reference Library for over a decade. In that role, she's seen remarkable developments and has made some intriguing acquisitions.   She has ascended to a new role, but before doing so, she oversaw the development and launch of the new Pop Sherlock exhibit. As IHOSE is dedicated to the intersection of Sherlock Holmes and popular culture, we're very interested in this topic.    We discuss exactly what got Peggy to her role, what her favorite item is, and what she has learned about Arthur Conan Doyle over the last 12 years.   Our Editor's Gas-Lamp in this episode are a few paragraphs taken from Arthur Conan Doyle's own Through the Magic Door.   Information on sponsors, links, and notes available below.             And please consider becoming a . Your support helps us to ensure we can keep doing what we do, covering file hosting costs, production, and this year, transcription services.     Sponsors This episode includes our two longtime sponsors, plus a new addition. Please support our sponsors by visiting their sites: , publishers of . , in whose pages you'll find scholarship from authors from across the globe.   Would you care to become a sponsor? You can find .   Links  - Sherlock Holmes and advertising   Notes 1:33 Pa-POW! 3:16 While we have your attention 5:30 Thank yous 7:54 Wessex Press 9:50 Welcome Peggy Perdue 12:27 Setting her sights on the Arthur Conan Doyle Collection 16:28 First meeting with Sherlock Holmes 19:53 Enter the Toronto Bootmakers 23:33 A question about 12 years in the same job 27:41 The Pop Sherlock exhibit at the Toronto Public Library 31:07 Sherlock Holmes and Advertising 34:16 Potty humor 39:19 Sherlock Holmes in comic books 41:57 Film artifacts—including a script for "Sherlock Holmes in Canada" 43:21 Interactive components of the exhibit 48:00 Reflecting on the Reichenbach Irregulars' trip to Meirengen and Florence 53:24 Who will Peggy hire for the ACD Collection job? 58:33 The Friends of the Arthur Conan Doyle Collection 59:53 The Baker Street Journal 1:01:24 Canada and Sherlock Holmes 1:02:28 Editor's Gas-Lamp 1:06:46 Final thoughts   Many more links, articles and images are available in our Flipboard magazine at  as well as through our accounts on , , and .   Please , , , ,  or —or the podcast player of your choice—and be kind enough to leave a rating or review for the show. And please tell a friend about us, in any fashion you feel comfortable.   Your thoughts on the show? Leave a comment below, send us an email (comment AT ihearofsherlock DOT com), call us at (774) 221-READ (7323).