In this conversation, Philip and Faris discuss how the world of advertising has evolved and what that has meant for creative’s. Advertising has become a “collection of things” and they breakdown the mythology of binary. 

Rigor vs. Measurement

Art vs. Science

Generalist vs. Specialist

The Drop – The segment of the show were both Philip and his guest share tasty morsels of intellectual goodness and creative musings. 

Philip’s Drop: 

• The Age of Surveillance Capitalism

Faris Yakob’s Drop:

• Strands of Genius
• The Calm App