🎙️ Think email lists are outdated? Think again, your author career might depend on one.

In this episode of The Author Next Door, Angela Haas and Cassie Newell chat with bestselling author and marketing powerhouse Amy Van Sant about the real strategies behind email list building, audience engagement, and navigating the chaos of marketing across genres.

We dive into:

Why building an email list is still one of the smartest moves for authors

Choosing the right mailing platform—and when to switch

Automation tips that save time and increase engagement 📬

How Amy manages multiple genres without confusing her audience

Creative and ethical giveaway strategies to grow your reach

Real talk on the self-publishing landscape and staying visible

Practical advice for both new and established authors on marketing smarter—not harder

Whether you're starting from scratch or looking to scale, this episode is packed with actionable insights to help you connect with readers and build a thriving author platform.

👇 What’s your biggest challenge when it comes to email or marketing? Tell us in the comments!

Amy Vansant is a USA Today and Wall Street Journal bestselling author of mysteries, thrillers, romances, fantasy... always with humor.
Authors XP

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Find more about Amy Vansant, USA Today and Wall Street Journal bestselling author of mysteries, thrillers, romances, fantasy... always with humor, Here:
👉 https://amyvansant.com
📚 https://authorsxp.com

To Find More About The Author NextDoor➡ https://theauthornextdoor.com/

🗺️ Other places to find us and connect:
ANGELA HAAS
Choose your own adventure
🚀💕  https://ahaaswrites.com/

CASSIE NEWELL
Romance 🩷 https://ckdarling.com/
Young Adult 🧚  https://authorcmnewell.com/
Writing Coach 📚  https://www.sassywritingcoach.com/

Keywords
list building, email marketing, author services, book marketing, genre management, mailing clients, author giveaways, self-publishing, marketing strategies, author engagement