In this episode of Negotiate X in Rewind, hosts Aram Donigian and Nolan Martin sit down with negotiation strategist Keld Jensen to explore the intersection of Trust, Strategy & the Science of Negotiation. Keld reveals why negotiation isn't instinct—it's a learned discipline grounded in research and structure.

Additionally, he introduces his SMARTnership approach, explaining how trust, clear strategy, and measurable value creation transform deals into true collaborations. From redefining partnership to using data-driven insights that uncover hidden value, this episode challenges professionals to approach negotiation scientifically—balancing analytical rigor with human connection for lasting results.