Following on from Growthforia, Jennifer and Casper tackle one of the most frustrating challenges for marketers: random acts of marketing.

You’ll hear why:

• Ad hoc campaigns with no clear business link waste time and credibility

• The HiPPO is the most dangerous thing to your team

• Celebrating vanity metrics is dangerous when the business is underperforming

They share their own war stories, from Queen of England tribute posts to failed pizza giveaways, and why early-career marketers often fall into these traps without realizing it.

But more importantly, they get into the how:

• Why strategy is your best weapon for saying “no”

• How to map marketing efforts to real business objectives

• Using the bowtie model (aka full customer journey) to think beyond acquisition

This is a must-listen for marketers ready to move from chaotic campaigns to systems that actually drive business value.

Key takeaway:
Busy ≠ effective. If your marketing isn’t tied to strategy and outcomes, you’re just making noise.