What We Cover In This Episode:

• Some of the reasons why is it so critical for business owners to reach out to the local community [1:43]

• What you and your business can do now to align with the local community and start engaging and committing to those around you [3:08]

• A social media strategy you can use to market your business while doing community outreach [4:11]

• Tips for writing an introductory email and asking for opportunities to create a partnership for cross-promotion [4:40]

• How to align with businesses in your local area before you even open your doors, and impact this will ultimately have on your success [6:18]

• How to level up by connecting with your local Chamber of Commerce, schools, news stations and more [11:36]

• Why we don’t want you to underestimate the power of local outreach [12:32]

Quotes: 

“I want you to engage with these businesses in a very authentic way, because you’re going to be creating relationships with them. I want you to take photos and videos of you enjoying their products and services, I want you to post on Instagram and tag each business and really explain why you were there and why you support their business, and I want you to make sure you are keeping an eye on those comments.” [Cherise, 4:03]

“Really try to see if you can sit down for coffee, or if you can meet in person just to say, ‘I’m opening this new business, this is who I am and these are our core values, this is my demographic, is there an opportunity for us to connect?’ I promise you, there are going to be opportunities that you probably didn't even think of when you sit down with other business owners who are as passionate as you are.” [Cherise, 5:36]  

“These are things you should be doing before you open. It doesn’t mean it’s ever too late [to start], if you’ve been in business three years and you’re kind of spinning your wheels, [you should] probably go back to some of these strategies. Whether it's owning a business or opening a business it is an interesting story that other business owners like to listen to.” [Nick [14:24]

LINKS:  

Episode 128: Marketing My New Business Part 1 (Digital Checklist) 

Episode 44: How to Identify & Create a Community Partnership

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