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Alex Witcpalek spent his entire career in the B2B space such as SaaS companies like Conexiom that automate B2B ordering processes. Alex started Continuum to solve B2B returns which are often the most expensive order for distributors and manufacturers. By creating a holistic digital solution for B2B returns, Alex is able to get manufacturers and distributors massive ROI in a short period of time. We go beyond returns and discuss the future of distribution and how to stay relevant in 2025 and beyond.