Marketing Corner

Episode 132: From the Vault: Creative Thinking at Work


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We're back in the vault this week to discuss creativity at work:

Most teams say they want creativity.

Very few create the conditions for it.

In this episode, we break down why creative thinking dies inside fast-moving companies — and how to actually keep it alive. We get into:

• Why creativity comes from consistency, not once-a-year Post-it workshops

• The real (and usually unspoken) reasons good ideas never make it past the meeting

• How the HiPPO quietly suffocates innovation — and how to push back without starting a war

• Small structural shifts that make creativity a weekly, repeatable habit

• A handful of exercises that look odd on paper but genuinely unlock better thinking

If you’re tired of treating creativity like a “special event” instead of a core operating skill, this is your reset.

Available wherever you get your podcasts 🎧

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Marketing CornerBy Jen Montague and Casper Rouchmann


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