So relevant it bears repeating

Every marketer knows the drill:

Someone pitches a “fun idea,” everyone smiles… and none of it actually moves the business forward.

In this episode, we talk about why great marketing leadership sometimes means being the Fun Police 👮 - the one who says,

“Cool idea, but absolutely not.”

We dig into:

• How to spot the difference between fun work and impactful work

• Why prioritization is a discipline, not a group brainstorm

• ICE vs. BRASS: the models we actually use to keep teams focused

• How to push back on stakeholder pet projects without setting the building on fire

• Why saying “no” is often the most strategic thing a marketer can do

If you’ve ever felt like you’re running a daycare for rogue ideas, this one’s for you.

Available wherever you listen to podcasts.