In 1993, Coors Brewing Company launched one of the most unique, innovative beverages of all time. Zima, a clear malt lightly carbonated alcoholic drink sold an astounding 1.3 million barrels after going national in 1994 and centered around the mystique of its infamous tagline, “zomething different.” But even with all the success, a series of calamitous missteps would have it getting iced out of the market in just a few short years. Get the scoop on Episode 14 of The Great Fail.

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