In this episode, Jen, Casper, and Casper's shiny new microphone discuss ABM (account-based marketing), including its fundamental core pillars, how to know if you're ready for ABM, 3 types of ABM to fit your resources and needs, their pros and cons, and pitfalls to avoid during implementing an ABM program. Casper's ABM webinar we discuss can be accessed at this link: https://www.youtube.com/watch?v=FRlnxtISLHg