In Episode 14 of Negotiate X in Rewind, hosts Nolan Martin and Aram Donigian explore the art of uncovering interests in negotiation and why it's essential for lasting success. They break down how identifying both organizational and individual motivations—beyond surface-level positions—leads to stronger collaboration and smarter outcomes.

Using real-world examples, they illustrate how strategic, operational, and personal goals intertwine in every deal. From managing risks and relationships to understanding human needs through Maslow's hierarchy, the episode reveals how empathy and curiosity transform negotiations into meaningful, mutually beneficial problem-solving conversations rather than positional battles.