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In this episode of the Reel Turf Techs Podcast, we sit down with Jim Merritt, founder and CEO of JRM, Inc. Jim’s journey in the turf industry began as a teenager working on golf courses, eventually leading to a successful career as a superintendent in North Carolina. Frustrated with the quality of aerification tines in the early 1990s, he started crafting his own—building a product that lasted longer and performed better. What began as a side project evolved into a partnership with Redexim Holland, paving the way for JRM’s creation.

Jim shares the origins of his innovative approach to bedknives and reels, the importance of listening to customers, and his vision for the future of JRM. He also reflects on his unconventional career path, from his family's accounting tradition to pursuing turfgrass science at the encouragement of a mentor. Join us for a deep dive into the mind of a turf industry innovator, his philosophy on success, and, of course, his two heroes—Jesus and Tarzan.

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