What We Cover In This Episode:

• How this industry is a "moving target" and adaptability is essential [1:28]

• The relatability Stephanie gained by being a studio owner turned consultant [3:04]

• 3 things to consider when crafting an intro offer [9:25]

• Why you need to realize that you can't control what type of buyer your client is or where they personally see the value [14:09]

• Add value: Your intro offer doesn't have to be a price reduction [15:16]

• How can you use an intro offer as a win-back strategy [19:34]

• Why limited memberships often force a higher rate of consistency [23:04]

• Stephanie's thoughts on free intro offers [24:14]

• Her tips for infusing creativity and trying some fun stuff with your offers [31:44]

Quotes:

"This industry seems to be shifting and changing so quickly, so I think adaptability should be the theme." [Stephanie, 1:28]

"It's been really cool to kind of be in a situation to filter through a lot of the noise for my clients, to bring them the things that I feel like is something that they need to focus on in the time that they're in." [Stephanie, 4:55]

"Having those conversations I think empowers the studio owner to be able to be in their studio more and be present. Let's all be honest; our goal is to create that community, because it's really easy to leave an exercise but it's really hard to leave a community." [Stephanie, 5:39]

"Clarity [with offers] is very important, because people want to follow. You are the expert, what does it need to look like?" [Stephanie, 10:27]

LINKS:

Stephanie's Website, Instagram & LinkedIn

Episode 103 with Stephanie

Episode 138: How to Generate Your Financial Plan

fitDEGREE's Business Portal

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