In this episode, we unpack a major shift in B2B software discovery.

G2 is acquiring Capterra, Software Advice, and GetApp, bringing four of the biggest review platforms under one owner.

We cover:

• Is this a good thing or bad thing for Marketers?
• What does this mean for consumers?
• The real risk of monopoly pricing, pay-to-play dynamics, and fewer alternatives.
• Why review sites are under pressure as AI reshapes how buyers discover software.

Available wherever you listen to podcasts