In their careers, Jen and Casper have looked under the hoods of plenty of companies. And after a while, some patterns start to emerge...

In this episode, they share the yellow, orange, and red flags that signal a marketing function might have some serious challenges.

Some of the warning signs covered include:

• When the ICP really means “I Can Pay” and nothing more

• When the data foundation is shaky, fragmented, or political

• When marketing operates as a reactive service desk for sales instead of a strategic partner

• When leadership cracks are starting to show

• When "shiny object syndrome" is used to try and fix misalignment

• When expectations are high but ownership is low

This is an honest look at the signals that tells Casper and Jen whether theyre stepping into a marketing challenge — or an organizational one.