This is Product Marketing

Episode 15: Laura Smous - B2B SaaS Product Pricing and Packaging Strategy

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In this episode, Laura Smous, senior director of product marketing, shares her thoughts on B2B SaaS product pricing and packaging strategy. We also discuss the advantages and disadvantages of the tiered pricing plans, how to communicate the pricing changes. Laura shares some practical advice on how to DIY pricing and packaging for start-ups. 

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This is Product MarketingBy Product Marketing Hive
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