This is Product Marketing

Episode 15: Laura Smous - B2B SaaS Product Pricing and Packaging Strategy


Listen Later

In this episode, Laura Smous, senior director of product marketing, shares her thoughts on B2B SaaS product pricing and packaging strategy. We also discuss the advantages and disadvantages of the tiered pricing plans, how to communicate the pricing changes. Laura shares some practical advice on how to DIY pricing and packaging for start-ups. 

All rights reserved. © Product Marketing Hive.

...more
View all episodesView all episodes
Download on the App Store

This is Product MarketingBy Product Marketing Hive

  • 4.1
  • 4.1
  • 4.1
  • 4.1
  • 4.1

4.1

14 ratings


More shows like This is Product Marketing

View all
Product Marketing Life by Product Marketing Alliance

Product Marketing Life

22 Listeners