After a month away, we’re back with a topic marketers need on their radar: ChatGPT Ads.

Casper shares early learnings from testing OpenAI’s new ad platform across B2B clients. The verdict? It’s a black box. Reporting is limited. Optimization is unclear. But early signals look promising.

We unpack:

• What ChatGPT Ads actually look like
• Why the CPCs are surprisingly low
• How AI search is changing buyer behaviour
• Why marketers are struggling with attribution
• Whether “AI visibility” deserves its own budget

If you market in North America or Australia, this might be the cheapest experiment you’re not running yet.