The eternal tension: everything needs to go out yesterday, and everything needs to be perfect. Both are impossible at the same time. So what do you actually do?

Casper and I got into this one properly — approval processes, legal reviews, AI-generated slop, and the campaign that went through every single layer of leadership... and still had a spelling mistake. Because of course it did.

We cover:

• When to obsess over quality — and when to just ship it

• How legal content changes your workflow in ways most marketers never deal with

• The "80% perfect and done" rule and why it's actually a strategy, not carelessness

• Why the people who aren't doing the work are always the ones fixating on the typos

• RACI models, sign-off PDFs, and CYA

If you've ever had a stakeholder screenshot your social post to point out a grammar error while your team is publishing eight a day — this one's for you