Episode #156. This episode of personal understanding is a skill for marketers in our ever-changing, challenging yet rewarding profession.

We're discussing resilience - not to be confused with endurance. We believe building resilience is about individuals feeling empowered to proactively put in place what they need to ensure that they have the energy and wellbeing levels to deal with day-to-day life and setbacks when they inevitably occur.

Abby's guest expert on this topic is Drew Povey, author, leadership coach and mentor with over 25 years professional experience in multi-sector, executive level leadership across a wide range of sectors including elite sport, corporate, nonprofit and government settings. Drew's recently published book 'When the Clouds Come: Dealing with Difficulties, Facing Your Fears, and Overcoming Obstacles' includes his models and tools to support leaders with resilience.

In this episode, Drew shares his definition of resilience, building resilience like a muscle and practical models from his book, including the "Five H's" for effective leadership in tough times and BEST LIFE for well-being.

Plus Drew's advice for marketers of tomorrow to build their tolerance to change.

00:00:00 Welcome and Introduction to Resilience

00:01:11 Defining Resilience vs. Endurance

00:03:41 Drew Povey's Perspective on Resilience

00:07:30 Resilience and Well-being

00:12:06 Drew Povey's Book: When the Clouds Come

00:15:21 The Cloud Analogy

00:20:32 "BEST LIFE" Model

00:23:01 Building Resilience Like a Muscle

00:28:03 Perspective and Leadership During Change

00:33:40 The Three P's Model for Difficult Times

00:38:10 Change as a Process, Not an Event

00:38:56 The Five H's for Dealing with Difficulty

00:47:55 The Power of Pause in Leadership

00:51:32 Summary and Final Reflections

00:52:07 Final Advice for Marketers of Tomorrow

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Drew Povey | LinkedIn

When the Clouds Come: Dealing with Difficulties, Facing Your Fears, and Overcoming Obstacles: Dealing with Difficulties, Facing Your Fears, and Overcoming Obstacles: Amazon.co.uk: Povey, Drew: 9780857089175: Books

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.

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Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.

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