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In Episode 157 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome Matthew Asher, Senior Program Manager of CPQ at ServiceNow. Dive into the evolution of Configure Price Quote (CPQ) systems and their impact on B2B commerce. Matthew shares insights from his journey in the software implementation space, discusses the integration of AI in CPQ, and explores the future of self-service in B2B sales. Whether you're a seasoned expert or new to the field, this episode offers valuable perspectives on navigating the complexities of modern e-commerce. Tune in to discover how companies can leverage CPQ to enhance their sales processes and customer experiences.