Gibbons & Gould discuss how to become an authority in your niche, understanding your 'hook', and what your (provocative) message and stand that you are going to take on behalf of audience. Plus how to pick a fight with your competition and why it’s important to consistently tell, tell, sell and no episode would be complete without Fix it in 5.

This show is broadcast live on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).