What We Cover In This Episode: 

• How to begin making plans and using strategies to really make an impact this summer at your studio [1:16]

• Tips for getting your members interested this summer by creating new experiences and  offering themed classes or series [4:45]

• Ways to use social media to create buzz about events this summer that can be shared and promoted on the fitDEGREE app [11:01]

• How accountability fosters engagement, community and connections in your studio [14:13]

• Our thoughts on creating camaraderie, community and accountability throughout the summer and then celebrating the accomplishments to aid your retention efforts in the summer [25:56]

• What you can do to create FOMO, and the role that selling studio merchandise can play in getting your members excited for the adventure [28:37]

• Why we strongly believe that it’s possible to “flip the script” on summer by bringing the energy and giving members a reason to stick around [31:04]

• How to start planning now for next summer by taking notice of what is happening around you, identifying resources and making partnerships [31:57]

Quotes: 

“I think when you create even a once a year event, you create the excitement around that event that can carry you through the slog of summer and then gets them back into the routine when fall hits.” [Nick, 7:13]

“Just get them out of the normal space, get them into a great mental place, get them in the sun, and if they don’t like the sun, you have ample opportunities to get them in the shade outside. Just get them out of their normal environment, but also make it friendly enough where it could be a lead generator.” [Megan, 8:26]

“Everything needs a catalyst, it’s not just going to happen out of thin air in every scenario, that you’re just going to see these communities and accountability buddies arising; sometimes you have to literally prescribe them.” [Megan,15:56] 

LINKS:  

Blog Post, ​​How To Increase Attendance And Retention In Your Gym This Summer

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