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Welcome to the Reel Turf Techs Podcast, Episode 159.

This week we sit down with Bruce Alexander, Product Performance Manager at Ransomes Jacobsen in Ipswich, England. Bruce grew up on a farm and worked his way into the turf industry, and today he’s the guy helping make sure the machines being built actually work for the people using them every day.

Bruce works across all departments at Ransomes Jacobsen, spending time with dealers, technicians, and end users to gather real feedback and bring it straight back to the product teams. We talk about why that loop matters, how good ideas make their way from the shop or the field into future machines, and what happens when manufacturers really listen.

We also get into his role providing tournament support, including working at the Summer Games in France, and what it’s like supporting equipment when the eyes of the world are on the turf. From there, Bruce dives into cutting unit geometry, bedknife selection, and the small setup details that can make or break performance.

It’s a down-to-earth conversation packed with practical insight, real-world experience, and plenty of takeaways for techs who care about doing the job right and getting the most out of their equipment.

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