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In Episode 159 of "The Hard Truth About B2B eCommerce," hosts Isaiah Bollinger and Timothy Peterson sit down with Rudy Abitbol, a seasoned leader in B2B eCommerce and digital growth. Rudy shares his journey from programming enthusiast to a strategic leader in the B2B space, offering insights into the evolution of eCommerce platforms and the challenges of digital transformation. Tune in to explore the future of distribution, the role of AI in business, and how companies can stay competitive in a rapidly changing landscape. Don't miss this engaging conversation filled with practical advice and industry wisdom.