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In Episode 160 of "The Hard Truth About B2B e-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome Stephen Metts, Vice President of Innovation at Zaelab. Stephen shares insights from his 18-year journey in B2B commerce, discussing the evolution of CPQ (Configure, Price, Quote) solutions and the importance of innovation in bridging the gap between technology and user needs. The conversation delves into the challenges of integrating complex systems, the role of empathy in technology adoption, and the future trajectory of ServiceNow and Logik.ai. Tune in for a deep dive into the strategies that drive successful digital transformations in the B2B space.