n this episode of Fullfunnel Live, we discussed with marketing leaders how to run a successful ABM program.

Join to learn:

•⁠ ⁠How to get buy-in and support for ABM from sales and leadership
•⁠ ⁠How to set up a pilot ABM program: resources, budget, technology and timeline
•⁠ ⁠How to report on ABM to avoid internal conflicts
•⁠ ⁠The most successful ABM playbooks that generated pipeline and revenue

💡 As always, we share real live examples and answer your questions, making this episode a must-watch for marketers and sales professionals alike.

📌 Don’t forget to like, comment, and subscribe for more insights on ABM, content strategy, and B2B marketing!

RESOURCES


On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

Join our community for B2B marketers - The Trenches: https://trenches.community/

Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog